India’s Largest Online Bookstore Launched: Pustak.co.in

Bangalore, India, November 20, 2008 --(PR.com)-- Over 1.2 crore book titles in a single database makes Pustak.co.in the unparalleled, largest bookstore in India. Adding to the enormous depth of the database, Pustak also promises free international shipping from the US into India as a regular feature. Within a month of it’s launch, book buyers from backgrounds as varied as education, law, medicine, finance, arts and scientific research from across the country have begun sourcing their books from Pustak.co.in,

Pustak was founded by Anand Rao, the erstwhile strategist of Amazon’s long term retail plans in India. He realized, early on, the vast potential of the book retailing market in India and decided to start a company. He conceptualized this plan in early November 2007 and launched the website in September 2008. He has setup offices in Bangalore and San Jose that complement each other in making the logistics of this business work smoothly.

Among the advisors that Pustak has managed to rope in is Bharat Vijay, one of the founding employees of Yahoo! and the founding Managing Director of both Yahoo! India and Amazon India. He was responsible for launching many popular products in his tenure there such as Yahoo! Mail and Amazon’s A9 Search.

Pustak.co.in’s main draw for book-buyers across the country is that they waive the international shipping costs from the US to India. There are millions of books that are not available directly in India and need to be sourced from a distributor or publisher from the US. Pustak has streamlined this process for its customers.

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