Baxa Corporation Wins Two AMA Awards
At the Colorado American Marketing Association PEAK Awards ceremony, Baxa Corporation won the Gold Award for Direct Mail Campaign and the Annual Marketer of the Year Award. The direct mail award recognized the success of the company’s Real Pharmacy campaign, developed to generate customer testimonials for Baxa products. Marian Robinson, VP of Marketing for Baxa Corporation was recognized as Annual Marketer of the Year (AMY) for exemplifying outstanding marketing leadership and accomplishment.
Denver, CO, June 05, 2006 --(PR.com)-- Baxa Corporation received a Gold Award for its Direct Mail Campaign submission at the annual American Marketing Associations’s PEAK Awards Gala held June 1st at the Denver Zoo. The award recognized the success of the company’s Real Pharmacy campaign, developed to generate customer testimonials on Baxa products. Over the years, the creative team had struggled with how to get customers to talk about their experiences with Baxa products and services. The idea of a fun photo contest about a day in the life of a Real Pharmacy exceeded all expectations for quality and quantity of responses.
Also during the Gala, Marian Robinson, VP of Marketing for Baxa Corporation was recognized as Annual Marketer of the Year (AMY) for exemplifying outstanding marketing leadership and accomplishment. Presenter Todd Bacon of Colorado Direct Mail noted, “With her planning background, this year’s recipient brought a more formal approach to marketing planning and budgeting. These formal procedures have helped form the core of a successful marketing team.” Accepting the award, Robinson credited her team for making it possible to do great work.
The American Marketing Association's Colorado Chapter is a professional marketing association in Denver dedicated to advancing the field of marketing in Colorado. The group’s annual PEAK Awards recognize extraordinary work in marketing campaigns. This year was the 18th Annual Awards Gala and featured entries in twelve categories. The program provides peer review and recognition for outstanding work that delivered real value.
About Baxa Corporation
Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill(TM) Automated Syringe Fillers, Exacta-Med(R) Oral Dispensers, MicroFuse(R) Syringe Infusers, Repeater(TM) Pharmacy Pumps, and Exacta-Mix(TM) and MicroMacro? Multi-Source Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Belgium, Denmark, Finland, France, Germany, Luxembourg and The Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com .
About Colorado AMA
The Colorado AMA is the premier state professional association dedicated to advancing the field of marketing in our community. With more than 350 members, the Colorado AMA is dedicated to advancing the field of marketing as the leading resource for professional development, education and networking. For more information on the Colorado Chapter of AMA visit http://colorado.marketingpower.com .
Contacts:
Marian Robinson, Vice President, Marketing
Baxa Corporation http://www.baxa.com 800.567.2292 ext. 2157 or 303.617.2157
Email: marian.robinson@baxa.com
Maggie Chamberlin Holben, APR
Absolutely Public Relations http://www.absolutelypr.com 303.984.9801 or 303.669.3558
Email: maggie@absolutelypr.com
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Also during the Gala, Marian Robinson, VP of Marketing for Baxa Corporation was recognized as Annual Marketer of the Year (AMY) for exemplifying outstanding marketing leadership and accomplishment. Presenter Todd Bacon of Colorado Direct Mail noted, “With her planning background, this year’s recipient brought a more formal approach to marketing planning and budgeting. These formal procedures have helped form the core of a successful marketing team.” Accepting the award, Robinson credited her team for making it possible to do great work.
The American Marketing Association's Colorado Chapter is a professional marketing association in Denver dedicated to advancing the field of marketing in Colorado. The group’s annual PEAK Awards recognize extraordinary work in marketing campaigns. This year was the 18th Annual Awards Gala and featured entries in twelve categories. The program provides peer review and recognition for outstanding work that delivered real value.
About Baxa Corporation
Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill(TM) Automated Syringe Fillers, Exacta-Med(R) Oral Dispensers, MicroFuse(R) Syringe Infusers, Repeater(TM) Pharmacy Pumps, and Exacta-Mix(TM) and MicroMacro? Multi-Source Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Belgium, Denmark, Finland, France, Germany, Luxembourg and The Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com .
About Colorado AMA
The Colorado AMA is the premier state professional association dedicated to advancing the field of marketing in our community. With more than 350 members, the Colorado AMA is dedicated to advancing the field of marketing as the leading resource for professional development, education and networking. For more information on the Colorado Chapter of AMA visit http://colorado.marketingpower.com .
Contacts:
Marian Robinson, Vice President, Marketing
Baxa Corporation http://www.baxa.com 800.567.2292 ext. 2157 or 303.617.2157
Email: marian.robinson@baxa.com
Maggie Chamberlin Holben, APR
Absolutely Public Relations http://www.absolutelypr.com 303.984.9801 or 303.669.3558
Email: maggie@absolutelypr.com
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Contact
Baxa Corporation
Maggie Chamberlin Holben, APR
303.984.9801 or 303.669.3558
http://www.baxa.com
Maggie Chamberlin Holben, APR
303.984.9801 or 303.669.3558
http://www.baxa.com
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