Inverness Medical Takes Brand Management to the Next Level

Bradford, West Yorkshire, United Kingdom, November 21, 2008 --(PR.com)-- Global diagnostics test leader, Inverness Medical, has extended the use of Sun Brand Technologies’ Odin brand management tool to include its Brand Toolbox module to cut artwork spend and streamline the overall graphics process. The company, which already works with Odin Sprint – to manage the graphics lifecycle process, and Odin Assets – a powerful state of the art storage and retrieval system, will now be able to integrate all three modules to create a more efficient overall management solution.

Jonathan Edwards, Creative Services Manager for Inverness Medical, commented: “Since we began working with Odin Sprint and Odin Assets the whole brand management process has been much more efficient. By applying the Brand Toolbox we hope to take this efficiency even further. We will be able to insert formalised rules into the module so that everything we produce is exactly in-line with our stringent brand guidelines. Without the involvement of various agencies and individuals, the number of artwork proofs will be lowered, meaning less cost and an increase in speed-to-market,” added Jonathan.

Brand Toolbox offers the ability to reproduce graphic versions at the touch of a button and is used across multiple media such as packaging artwork, posters and brochures, eliminating the need for agencies to manually create alternative versions of a master file. The module thus drives down the cost of the process and speeds up completion.

Sun Brand Technologies’ Odin modules have enabled Inverness Medical to speed up the launch of its new brand and in addition, the company’s brand managers can access pre press schedules online 24-hours a day.

Martin Hawkins, Executive Director of Sun Brand Technologies, said: “We are extremely pleased that Inverness Medical has taken their pre press programme a stage further by implementing the Brand Toolbox software. It will undoubtedly keep them ahead of the competition when it comes to branding as the new solution effectively takes out the middle man, allowing the company to push through the process quicker and more efficiently. Eventually, everything will become digitalised, and Odin software solutions are already one step ahead by delivering graphics at the touch of a button.”

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