India’s Largest Direct Debit Engine Now Has 21 Banks

Avenues adds ‘Bank of India’ to its net banking options.

Mumbai, India, August 27, 2008 --(PR.com)-- Avenues is pleased to announce that Bank of India is now a part of its direct debit engine. The addition of Bank of India to Avenues’ direct debit engine increases its list of net banks to 21. Avenues aim is to provide its merchants with the widest possible reach i.e. a reach that is not limited to only the metropolitan areas but also to small cities, districts and localities. Now, all Avenues' merchants can accept payments directly from Bank of India customer’s bank accounts.

Bank of India has a strong national presence and sizable international operations. It occupies a premier position among the nationalized banks. It has been in the forefront of introducing various innovative services and systems.

Through this mutually beneficial association, ‘Bank of India’ will gain advanced technology and maintain the goal of providing their customers with innovative services and systems. Bank of India customers will benefit as they can now use their Bank Accounts to pay for the goods and services of over 5000 of Avenues' web merchants, retailing millions of different types of products and services. They can make and pay for hotel reservations online; and can make online bookings for events and exhibitions.

About Avenues
Incorporated in the year 2001, Avenues is a zero-debt company, which has been profitable from its inception. Avenues is head quartered in Mumbai, India and has subsidiary companies and offices in USA, Singapore and China. Avenues has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Beginning as a single product company that catered to the local market, Avenues has become a multi-product company that operates on a global scale. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 125 persons spanning across all offices. Avenues has three Business Units namely– Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services.

For more information, visit:
www.CCAvenue.com (for general eCommerce Processing),
www.ResAvenue.com (for Online Hotel Reservations through the Hotel website),
www.EventAvenue.com (for Online Event Management solution),
www.HotelsAvenue.com (for Online Travel Inventory Solution).

About Bank of India
Bank of India was founded on 7th September, 1906 by a group of eminent businessmen from Mumbai. In July 1969, the bank was nationalized along with 13 other banks.

Over the years, the Bank of India has rapidly grown and blossomed into a mighty institution with a strong national presence and sizable international operations. It has 2884 branches spread all over India including 155 specialized branches. In business volume, the Bank occupies a premier position among the nationalized banks.

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Avenues India Pvt. Ltd.
Davina Braganza
+91-22- 26000816
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