Why Double Opt-In is Better for Your Business
Cleveland, OH, June 07, 2006 --(PR.com)-- White Paper highlights why opt-in email is often labeled as “spam” and how you can avoid being blacklisted.
Email marketing has quickly become one of the most effective methods for communicating with both current and potential customers and clients. Unfortunately, email “spam” has proliferated to the point where many people dread opening their inboxes. According to Fathom SEO, an industry leading email marketing firm, businesses should only use double opt-in email practices to better ensure their messages are not labeled as “spam” and are welcomed into the inboxes of their recipients.
Fathom SEO reached this conclusion through its own industry experience, as well as an in-depth assessment of the practices used by major ISPs including AOL and Hotmail. The analysis is presented in their new white paper, “Why Double Opt-In is Better for Your Business,” which is available online at:
http://www.perfect-email-marketing.com/forms/WhitePaper_20060612.asp.
The white paper will be released on Monday, June 12, 2006.
“The amount of spam complaints that can get your company blocked is not alarmingly large,” said Joe Soltis, Fathom SEO’s Director of Permission Based Marketing and author of the report. “Only a handful of complaints could end up black listing an entire organization.”
The document included data from a number of diverse sources and addresses why legitimate opt-in email is often blocked by spam filters. It also features a detailed explanation of the black-listing process, traps to avoid, and tips to creating an effective double opt-in email list.
Joe Soltis, author of the report and Director of Permission Based Marketing for Fathom SEO, is available to discuss the new white paper and effective email marketing practices. He can be reached at 216-369-2220 ext. 139.
Perfect Pass is a service of Fathom SEO, an industry leading email marketing company located in Cleveland, Ohio.
Call 216-369-2220 or 866-726-5968 for more details.
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Email marketing has quickly become one of the most effective methods for communicating with both current and potential customers and clients. Unfortunately, email “spam” has proliferated to the point where many people dread opening their inboxes. According to Fathom SEO, an industry leading email marketing firm, businesses should only use double opt-in email practices to better ensure their messages are not labeled as “spam” and are welcomed into the inboxes of their recipients.
Fathom SEO reached this conclusion through its own industry experience, as well as an in-depth assessment of the practices used by major ISPs including AOL and Hotmail. The analysis is presented in their new white paper, “Why Double Opt-In is Better for Your Business,” which is available online at:
http://www.perfect-email-marketing.com/forms/WhitePaper_20060612.asp.
The white paper will be released on Monday, June 12, 2006.
“The amount of spam complaints that can get your company blocked is not alarmingly large,” said Joe Soltis, Fathom SEO’s Director of Permission Based Marketing and author of the report. “Only a handful of complaints could end up black listing an entire organization.”
The document included data from a number of diverse sources and addresses why legitimate opt-in email is often blocked by spam filters. It also features a detailed explanation of the black-listing process, traps to avoid, and tips to creating an effective double opt-in email list.
Joe Soltis, author of the report and Director of Permission Based Marketing for Fathom SEO, is available to discuss the new white paper and effective email marketing practices. He can be reached at 216-369-2220 ext. 139.
Perfect Pass is a service of Fathom SEO, an industry leading email marketing company located in Cleveland, Ohio.
Call 216-369-2220 or 866-726-5968 for more details.
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Contact
Fathom SEO
Joe Soltis
216-369-2220 X 139
www.perfect-email-marketing.com
Joe Soltis
216-369-2220 X 139
www.perfect-email-marketing.com
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