Business Intelligence Sales Stimulation (BISS) is Bliss

Prague, Czech Republic, September 03, 2007 --(PR.com)-- Synegys, a leader in mobile business intelligence, today announced it has successfully developed business intelligence and analytics software to support a mobile sales force. Together with its mobile sales force automation (mSFA) solution, the added functionality improves sales productivity and performance.

"Automation generally equates to reducing costs and reducing revenue leakage. However with our Business Intelligence Sales Stimulation (BISS) module, we help our clients generate revenue by understanding sales representative activities and taking action to favorably alter their behavior, all realtime," says William Eng, Managing Director of Synegys. "Our solution integrates predictive analytics based motivation theories and empirical evidence to help imporve sales effort outcomes and allow clearer foresight."

"Real-time reporting, high availability, and integration with business processes will become paramount as business intelligence is deployed outside its traditional audience in the finance department and is extended to operational users," said Alys Woodward, program manager, European BI and Analytic Applications, IDC.

"Today's fast-paced, competitive business envirnment demands that sales representatives be able to instantly gain access to the right information to make informed decisions, regardless of location," says William. "Our BI platform extends BI beyond the desktop, giving mobile sales reps remote insight into how they are performing, and providing personalized triggers to drive immediate, results-driven action."

About Synegys s.r.o.
Synegys is a leading mobile solutions company exclusively focused on managing and mobilizing information to and from the point of action to the data center. Synegys provides open, cross-platform solutions that securely deliver information anytime, anywhere, and thus cost-effectively enabling customers to realize bottom-line performance results.

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