Tourism-Review.com Introduces Innovative Destination Promotion Tools for CEE Region

Olomouc, Czech Republic, December 04, 2008 --(PR.com)-- Tourism-Review.com, the international tourism portal providing news for the travel trade worldwide, has launched a new Central & Eastern Europe project at this year’s WTM. The tool will incorporate both informational as well as promotion channels. “Our aim is to build a communication bridge between the West and the East. Many companies struggle hard to enter CEE and this tool will effectively support any considerable effort to penetrate the market,” said the manager of Tourism-Review.com Igor Fes.

Most of the promotion boards in the region have to deal with two difficulties typical for CEE. While in the Central Europe the market is highly fragmented, Russia and other Eastern European countries on the other hand are overly vast and culturally distinct which makes the communication hard. “Our brand new promotional tools effectively solve specifically these difficulties,” said Igor Fes.

The core of the project is a series of promotion packages designed for tourist boards that seek effective promotion throughout the vast region. The packages will provide professional destination marketing targeted at Central ( http://www.tourism-review.com/ce_promo.php ) and Eastern Europe ( http://www.tourism-review.com/ee_promo.php ). Another important part of the special CEE project is a travel news channel informing about the most interesting events from the region.

About Tourism-Review.com:
Tourism-Review.com is an international portal providing news for the travel trade professionals worldwide. The readership of more than 45.000 subscribers consists of tour operators, travel agencies, tourist boards, non profit organizations, travel associations, and other institutions. TR publishes Daily and Weekly news, monthly E-magazine as well as Video News.

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