Greenway Publishes Richard Farson's New Book: The Power of Design
“This is Richard Farson’s masterpiece — the one and only book that illuminates the interdependence of design, organization, and leadership.” — Warren Bennis
Norcross, GA, December 10, 2008 --(PR.com)-- Richard Farson has a knack for making people a little bit uncomfortable. Not that he minds, if it’s for a good cause.
In The Power of Design, Farson asserts a deeply engaging premise: Design can transform the world. It can put right what is wrong in our communities. It can address society’s most intractable ills. Properly mobilized, he argues, design could make a whopping impact on deep-rooted dilemmas such as the ravages of poverty, the miserable state of the American education system, and the failure of criminal justice. It could do nothing short of move mountains.
But the road to “metadesign” — a transcendent level of design that seeks to rectify fundamental problems by addressing the needs of all people — is no cake walk. Farson describes the many ways that designers of all types hold themselves back from serving society in meaningful ways. He exposes the evils of protectionism by professional societies, the ruinous results of commoditization, and the insidious nature of awards, for example.
In the end, Farson leaves us with a powerful message of hope. If we have the courage to embrace design’s unrealized potential, there appears to be no limit to the role it can play in the future of civilization.
About The Author
Richard Farson, Ph.D., is a psychologist, author, and educator. As co-founder and president of the Western Behavioral Sciences Institute, he directs the Institute’s centerpiece program, the International Leadership Forum, a think tank of influential leaders addressing the critical policy issues of our time. Long interested in the field of design, Farson was founding dean of the School of Design at the California Institute of the Arts and a 30-year member of the Board of Directors of the International Design Conference in Aspen, of which he was president for seven years. He served on the American Institute of Architects Board of Directors and is a Senior Fellow of the Design Futures Council. His most recent books include Management of the Absurd: Paradoxes in Leadership and Whoever Makes the Most Mistakes Wins: The Paradox of Innovation (with co-author Ralph Keyes).
About The Book
The Power of Design: A Force for Transforming Everything
By Richard Farson
Greenway Communications LLC, a division of the Greenway Group, and Östberg Library of Design Management
ISBN: 978-0-978-5552-8-3
256 pages, Hardcover, October 2008, $39
To order: (800) 726-8603
Review Copies And Interviews
Media can obtain a review copy or schedule an interview with the author by contacting Jane Gaboury, jgaboury@greenway.us, (678) 879-0932.
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In The Power of Design, Farson asserts a deeply engaging premise: Design can transform the world. It can put right what is wrong in our communities. It can address society’s most intractable ills. Properly mobilized, he argues, design could make a whopping impact on deep-rooted dilemmas such as the ravages of poverty, the miserable state of the American education system, and the failure of criminal justice. It could do nothing short of move mountains.
But the road to “metadesign” — a transcendent level of design that seeks to rectify fundamental problems by addressing the needs of all people — is no cake walk. Farson describes the many ways that designers of all types hold themselves back from serving society in meaningful ways. He exposes the evils of protectionism by professional societies, the ruinous results of commoditization, and the insidious nature of awards, for example.
In the end, Farson leaves us with a powerful message of hope. If we have the courage to embrace design’s unrealized potential, there appears to be no limit to the role it can play in the future of civilization.
About The Author
Richard Farson, Ph.D., is a psychologist, author, and educator. As co-founder and president of the Western Behavioral Sciences Institute, he directs the Institute’s centerpiece program, the International Leadership Forum, a think tank of influential leaders addressing the critical policy issues of our time. Long interested in the field of design, Farson was founding dean of the School of Design at the California Institute of the Arts and a 30-year member of the Board of Directors of the International Design Conference in Aspen, of which he was president for seven years. He served on the American Institute of Architects Board of Directors and is a Senior Fellow of the Design Futures Council. His most recent books include Management of the Absurd: Paradoxes in Leadership and Whoever Makes the Most Mistakes Wins: The Paradox of Innovation (with co-author Ralph Keyes).
About The Book
The Power of Design: A Force for Transforming Everything
By Richard Farson
Greenway Communications LLC, a division of the Greenway Group, and Östberg Library of Design Management
ISBN: 978-0-978-5552-8-3
256 pages, Hardcover, October 2008, $39
To order: (800) 726-8603
Review Copies And Interviews
Media can obtain a review copy or schedule an interview with the author by contacting Jane Gaboury, jgaboury@greenway.us, (678) 879-0932.
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Greenway Group
Jane Gaboury
(678) 879-0929
www.greenway.us
Jane Gaboury
(678) 879-0929
www.greenway.us
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