Online Jewelry & Watches Retailer GEMaffair Announces Marketing Appointment

Clearwater, FL, December 04, 2008 --(PR.com)-- GEMaffair.com, an e-commerce site that specializes in selling fine jewelry, watches and gemstone gifts announced the acquisition of marketing specialist, Catherine Culbertson, earlier this afternoon. Culbertson, who previously handled promotions and marketing for Makes and Models Magazine and Luxury Auto Direct, will aid the company’s CEO, Michael Jansma, with their online campaigns, branding, and art direction. The marketing direction for the company is to focus on customer service and creating a hassle-free shopping experience

The appointment comes shortly after the company increased its customer service team by nearly 50%. The reverse is happening at many other e-commerce sites, but Jansma explains, “When people are less inclined to buy because of an ailing economy, you need to have a team in place that can answer customer questions, attend to a client’s specific needs, and create a hassle-free shopping experience.”

The decision to increase the company’s marketing division arose for similar reasons. Culbertson is expected to engage with customers on a personal level through social media sites as well as fulfill traditional marketing roles. Utilizing social media in addition to ad campaigns, SEO practices, and direct mail will elevate the company to more than just an online merchant. It will give the company a voice with which to engage the public.

“I am eager to begin work with Jansma,” Culbertson commented. “He understands that the Internet is a dynamic market and is willing to change with it in order to remain a viable resource for his customers. There will be a lot of changes at GEMaffair.com in the future. In addition to the customer care team Jansma already put in place, we will be introducing a jewelry concierge service, a more interactive website, and our VIP Platinum Club.”

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