CPX Interactive Unveils Company-Wide Platform Enhancements to Its Global Online Ad Network for 2009

Westbury, NY, December 04, 2008 --(PR.com)-- In response to growing competition in the online display advertising space, progressive online ad network, CPX Interactive, will focus on matching internal operations to meet the evolving demands of a more educated and efficiency-minded universe of advertisers and publishers in 2009. Upgrades made to the online ad network will center on the development of a multiple product offering designed to provide greater value to its roster of publishers and advertisers, but will also include workflow and optimization upgrades and technology build outs.

Specifically, CPX Interactive, long known for its unparalleled ability to monetize long-tail publisher inventory through what will now be known as the Reach Network, will add a series of vertically targeted channels making up a new Content Network, as well as a customized service allowing for higher level placement and creative strategies through a Premium Network.

CEO, Mike Seiman explains, “One of the primary hurdles in the online ad network space has been a ‘one size fits all’ approach taken by most online ad networks. Networks seem to feel that they must either be a distribution powerhouse, a niche vertical network or a premium site representation company. We don’t see it that way. This creates a limiting solution for advertisers and publishers who have multi-tiered needs. For this reason we have decided to offer them a multi-tiered solution.”

In addition to CPX Interactive’s multiple product offerings development, the global online ad network has put itself through numerous internal upgrades. Beginning in Q4 CPX conducted a massive house cleaning effort, purging inactive and low performing publishers from its lists.

“We found that the bulk of our impressions were being served by the top 30%-40% of our publisher sites,” says VP of Publisher Acquisitions, Mike Zacharski. “By releasing the lowest tier of publisher sites, we were able to not only increase the efficiency of our publishing team, but we were able to increase the overall quality of traffic we can provide to our advertisers.”

A major piece of the global online ad network’s 2009 enhancements will be a series of technology releases. CTO, Carlton Hickman explains, “We have long believed that there remains an opportunity to create greater efficiency in the way that ad networks and exchanges interact. We recognize that the growing amount of inventory available to advertisers will soon demand a simplified and true ‘single point of entry’ solution.”

President, Rob Rasko adds simply, “2009 looks to be a very interesting year, both for CPX Interactive and for the online ad network space as a whole. We look forward to playing a lead role in the coming landscape evolution.”

About CPX Interactive:
As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape. By layering the development and execution of cutting edge online strategies on top of its own global distribution model, CPX ensures advertisers success on any metric while efficiently monetizing 100% of its publishers’ inventory, from premium to remnant.

CPX Interactive delivers more than 27 billion impressions to more than 200 million unique users in more than 60 countries every month, and has recently been named #71 on Inc. Magazine's list of the 5,000 fastest growing private companies in America.

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