Direct Online Marketing’s Paul Woodhouse to Speak on Blogging at SES Chicago

Wheeling, WV, December 06, 2008 --(PR.com)-- Direct Online Marketing™’s Director of Organic Web Strategies, Paul Woodhouse, will be speaking at SES Chicago December 10, 2008. Woodhouse will present a business-to-business (B2B) company blog case study on the award-winning Tinbasher Blog during the Blogging for Business panel session along with other leading blog and Internet marketing speakers.

Search Engine Strategies (SES) Chicago 2008 – Marketing Your Business Online

Search Engine Strategies (SES) is the leading global conference and exposition series that educates delegates about search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics, and best practices. SES Search Marketing Events provide instruction from the industry's top search experts, including representatives from the search engines themselves. In its tenth year, SES Chicago is the biggest search engine conference in the Midwest and will be of particular interest to Chicago search engine marketers and corporations.

A Business Blog Marketing Case Study

Woodhouse rose to prominence in the business blogging community with the aid of The Tinbasher Blog, a corporate blog that has been featured extensively in old and new media alike since its inception in 2004. Woodhouse and this UK-based sheetmetal company blog have won numerous awards and recognitions, including from The Times of London (Top 50 Business Blogs), Inside Blogging (Best Small Business Blogging Award), The Guardian (UK), and the British Library.

SES Chicago organizers asked Woodhouse to use the Tinbasher Blog as a case study for a different reason, however: increased sales. Says Woodhouse: “The accolades and awards have been nice, but I’ve been happier with the tangible results for Butler Sheetmetal. New business skyrocketed with the creation of this blog and associated search marketing and now accounts for 70% of their new business. SES Chicago attendees will learn what worked and what didn’t work and be able to apply it to their own company blogs.”

Company Marketing with Corporate Blogs

Woodhouse has been instrumental in the set-up and implementation of blog strategies for a wide spectrum of individual and organizational clients. “I relish the challenge at Direct Online Marketing™ of helping our traditional ‘brick and mortar’ businesses leverage the Web to their advantage,” says Woodhouse.

Woodhouse also writes and maintains the Direct Online Marketing™ company blog alongside President Justin Seibert who says, “We’re excited that Paul Woodhouse has been invited to speak at SES Chicago. Not only does he possess a wealth of blogging talent and experience, but has a proven track record applying that experience in marketing industrial sectors with a great deal of success.”

In addition to writing for a variety of blogs, Woodhouse also strategizes social media (SMO) campaigns, implements organic search engine optimization (SEO) practices, and handles new experimental online marketing efforts for Direct Online Marketing™ clients.

To learn more or request a Direct Online Marketing™ representative for a speaking engagement, please visit http://www.directom.com or call 800.979.3177.

About Direct Online Marketing™
Direct Online Marketing™ is a Wheeling, WV-based Qualified Google Advertising Company firm that specializes in paid search marketing, search engine optimization, and blogging. It offers a wide range of related tactics to enhance these efforts including social media campaigns, press optimization, and online reputation management (ORM).

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