Pnt Marketing Services Launches Web-Based Marketing Automation Platform --- Provides Quick, Easy, & Cost-Effective Tool to Create Targeted Custom Programs & Campaigns
PNT Marketing Services announced the launch of the PNT Marketing Automation Platform (MAP), which provides businesses with quick, easy, and cost-effective access to advanced tools to create targeted acquisition, nurture, retention, and loyalty programs. MAP is a modular web-based solution that offers feature-rich functionality and greater flexibility than self-service and pre-packaged applications (i.e. e-mail, content management, CRM) or a costly enterprise management platform.
New York, NY, December 08, 2008 --(PR.com)-- PNT Marketing Services, Inc. (http://www.pntmarketingservices.com) announced today the launch of the PNT Marketing Automation Platform (MAP) at The National Center for Database Marketing’s annual conference and event, NCDM 2008. PNT’s MAP provides midsize businesses with quick, easy, and cost-effective access to the advanced marketing tools necessary to create targeted acquisition, nurture, retention, and loyalty programs. MAP is a modular web-based solution, delivered on-demand, that offers feature-rich functionality and greater flexibility than self-service and pre-packaged applications (i.e. e-mail, content management, CRM) or a costly enterprise management platform.
“PNT’s MAP provides lean marketing organizations a solution to the complex process involved in designing, implementing, managing, and reporting on marketing campaigns and programs," explained PNT’s managing partner Tony Coretto. “The application delivers the tools that speed campaign and program time-to-market, in an easy-to-use format, while reducing overall costs and increasing marketing’s profitability.”
PNT’s MAP allows marketers to design, implement, manage, and report on marketing campaigns—eliminating the challenge of working with multiple services providers or cobbling together disparate applications. The application offers an easy to navigate web interface, a modular toolset, and a wide range of user-defined and customizable templates for acquisition, lead nurturing, retention, loyalty, and incentive programs, including: Direct Mail, Collateral, Special Events & Promotions, Online & Offline Advertising, and E-mail. Once all the parameters of the promotion are entered, and checked for logical and internal consistency, a high-level data workflow (i.e. segmentation, suppression, messaging, prioritization, frequency, creative approval, vendor selection) and process requirements are delivered and put into operation.
"PNT MAP offers the perfect balance between technology and methodology," said Adam Isler, director of client services, PNT Marketing Services, Inc. "We delivered most of its functionality to our clients for years ‘behind the scenes.’ MAP, through its web-based interface, automates the processes involved in developing and implementing marketing strategies and tactics, so our clients can deliver the right campaign, to the right target, with the right message, at the right time."
"PNT are absolute experts in delivering database marketing solutions to midsize businesses or large geographically dispersed organizations," said John Purcell, Image Printing Solutions, a leading provider of print and document management solutions and PNT partner. "PNT’s MAP, combined with their proven best practices and consulting solutions, supports the way Image and our customers work, so we‘re able to offer robust applications without having to spend needless time and dollars supporting software."
PNT MAP modules start at $2,500 per month and include licensing for five users, application updates, and ongoing customer support. Initial set-up costs, which cover business requirements analysis, design, integration, implementation, and training, begin at $20,000. To register for a demonstration, please call 1-888-PNT-2210 or visit http://www.pntmarketingservices.com/PNTMAP.
About PNT
PNT Marketing Services, Inc., founded in 1988, provides data-driven marketing solutions that help clients leverage customer knowledge to drive marketing strategies, create business process improvements, increase marketing ROI, and enhance profitability. PNT’s four-step DATA (Discover, Act, Track, and Adapt) process, integrated marketing automation platform, and customized service solutions help businesses transform customer data into real bottom-line dollars. Our multidisciplinary team consists of professionals with a deep industry knowledge and variety of backgrounds and experiences, including project management, database design and programming, statistics, marketing, and finance. Our strategic partners, who include Image Printing Solutions, Midwest Web Direct, Novantas, and RP Communications, complement our strengths and help us enable our clients to compete more effectively in today's fast-paced, constantly changing marketplace. PNT, with offices in New York and Virginia, is honored to be included on Inc. Magazine’s 2007 & 2008 Inc. 5000, a list of the fastest-growing companies in America. To learn more, please call 1-888-PNT-2210 or visit http://www.pntmarketingservices.com.
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“PNT’s MAP provides lean marketing organizations a solution to the complex process involved in designing, implementing, managing, and reporting on marketing campaigns and programs," explained PNT’s managing partner Tony Coretto. “The application delivers the tools that speed campaign and program time-to-market, in an easy-to-use format, while reducing overall costs and increasing marketing’s profitability.”
PNT’s MAP allows marketers to design, implement, manage, and report on marketing campaigns—eliminating the challenge of working with multiple services providers or cobbling together disparate applications. The application offers an easy to navigate web interface, a modular toolset, and a wide range of user-defined and customizable templates for acquisition, lead nurturing, retention, loyalty, and incentive programs, including: Direct Mail, Collateral, Special Events & Promotions, Online & Offline Advertising, and E-mail. Once all the parameters of the promotion are entered, and checked for logical and internal consistency, a high-level data workflow (i.e. segmentation, suppression, messaging, prioritization, frequency, creative approval, vendor selection) and process requirements are delivered and put into operation.
"PNT MAP offers the perfect balance between technology and methodology," said Adam Isler, director of client services, PNT Marketing Services, Inc. "We delivered most of its functionality to our clients for years ‘behind the scenes.’ MAP, through its web-based interface, automates the processes involved in developing and implementing marketing strategies and tactics, so our clients can deliver the right campaign, to the right target, with the right message, at the right time."
"PNT are absolute experts in delivering database marketing solutions to midsize businesses or large geographically dispersed organizations," said John Purcell, Image Printing Solutions, a leading provider of print and document management solutions and PNT partner. "PNT’s MAP, combined with their proven best practices and consulting solutions, supports the way Image and our customers work, so we‘re able to offer robust applications without having to spend needless time and dollars supporting software."
PNT MAP modules start at $2,500 per month and include licensing for five users, application updates, and ongoing customer support. Initial set-up costs, which cover business requirements analysis, design, integration, implementation, and training, begin at $20,000. To register for a demonstration, please call 1-888-PNT-2210 or visit http://www.pntmarketingservices.com/PNTMAP.
About PNT
PNT Marketing Services, Inc., founded in 1988, provides data-driven marketing solutions that help clients leverage customer knowledge to drive marketing strategies, create business process improvements, increase marketing ROI, and enhance profitability. PNT’s four-step DATA (Discover, Act, Track, and Adapt) process, integrated marketing automation platform, and customized service solutions help businesses transform customer data into real bottom-line dollars. Our multidisciplinary team consists of professionals with a deep industry knowledge and variety of backgrounds and experiences, including project management, database design and programming, statistics, marketing, and finance. Our strategic partners, who include Image Printing Solutions, Midwest Web Direct, Novantas, and RP Communications, complement our strengths and help us enable our clients to compete more effectively in today's fast-paced, constantly changing marketplace. PNT, with offices in New York and Virginia, is honored to be included on Inc. Magazine’s 2007 & 2008 Inc. 5000, a list of the fastest-growing companies in America. To learn more, please call 1-888-PNT-2210 or visit http://www.pntmarketingservices.com.
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Contact
PNT Marketing Services, Inc.
Adam Isler
212-932-7898
www.pntmarketingservices.com
24-20 Jackson Avenue, Suite 203
Long Island City, NY 11101
1-888-PNT-2210
Adam Isler
212-932-7898
www.pntmarketingservices.com
24-20 Jackson Avenue, Suite 203
Long Island City, NY 11101
1-888-PNT-2210
Contact
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