Safetoy.mobi Helps Holiday Shoppers Recall Toys - by Phone

New York, NY, December 09, 2008 --(PR.com)-- Busy holiday shoppers are finding a handy new helper at http://safetoy.mobi, the mobile site that lets them check up on their toys wherever they are. As well as searching the recalls list, consumers can now see a selection of scary videos covering the hazards of lead paint and tiny magnets.

Safetoy.mobi was set up to inform people of the avalanche of recalls that began in 2007 and continues to this day, even including previously safe wooden toys.

"We were concerned at people just not hearing about recalls, or not knowing how to check them," said London spokesperson Bonnie Jouet, "so what is the way to get your message closest to the consumer? Their phone. So we went on the mobile web. And people who are too busy to read will still watch video, so we've just added those for the holiday season. Video about intestines perforated by toy magnets really hits at gut level, and consumers can use the click-to-dial numbers to report dangerous toys." Contacts for followup in several countries are provided.

"There's a lot to discover on the mobile web," said Ms Jouet, "and we can help them get there." With peace of mind after checking their toys, shoppers can buy new toys at http://toyark.mobi or list their wishes at http://christmaslist.mobi, and even do a mobile visit to Santa at http:// lapland.mobi. They can travel by using http://drivingdirections.mobi and celebrate at http://mix-drinks.mobi, but if they overdo it they might end up at http://Alcatraz.mobi or even http://FBImostwanted.mobi, or just need a retouch at http://beauty.mobi and http://spa.mobi or seek a new partner at http://russiansingles.mobi.

Phones outnumber computers by four to one and experts predict huge growth of mobile business in the next five years, even in places without internet access, but consumers have been confused about how to get there. The information site http://why.mobi provides answers in a .mobi FAQ, as well as a list of major brand dotmobi sites to visit. People are discovering that they now have the internet in their pocket.

Information For Editors:

The .mobi internet address offers the consumer trustmark for the new mobile websites, assuring users that they will find mobile ready sites on .mobi domains. Originally proposed by Nokia, the .mobi extension was introduced in 2006 by Dublin based Dotmobi, formerly MTLD, with the support of Microsoft, Google, and other internet giants. Since then over a million names have been registered, all with the condition that they must deliver mobile ready content, which the public can test at http://ready.mobi. Apple’s popular iPhone has also brought many more people onto the mobile web, but it has also seen Apple create new listings of mobile sites such as appsafari.com as a convenience to customers who do not want to read with scrolls.

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