Qittle: Text Messaging to Become the Most Efficient Way to Market

Aspen, CO, December 10, 2008 --(PR.com)-- The text message has become one of the biggest communicators in the 21st century and with the launch of a new mobile marketing company, businesses can use it not only to get their message out but to target their marketing techniques as well. The company, Qittle, offers clients a 30-day free trial and 100 free texts to try the text messaging software.

Qittle was founded by Casey McConnell who is the former marketing director for The Aspen Club & Spa. McConnell saw a need in marketing plans for businesses like The Aspen Club to track their marketing efforts and quantify what was working and what wasn’t. With text messaging becoming what email was in the early part of the century, McConnell found a way to do this while also giving companies a new marketing tool- the text message.

Qittle uses the industry’s leading mobile marketing software to run the back part of the business. The company will aim at customer service and in-house marketing campaign management to help businesses manage their SMS (short message service) solutions. Qittle will be able to create text message solutions that relay anything from confirmations to general information to promotions and specials-depending on the type of business and goals for its customers.

By texting a specific keyword to a short code number, customers will be added to the business phone list and will receive targeted text messages. At any time, the phone user can opt out of the text messaging with a simple "stop." Qittle will also have the ability to give businesses reports and analysis of their SMS efforts.

According to industry statistics, the total number of mobile phone subscribers worldwide was estimated at 2.7 billion by the end of 2006. And while the open rate for emails is estimated at about 2 percent, text message open rate is closer to 90 percent. Qittle will give clients the tool in order to reach this vast customer base in one blast.

After the free trial, businesses will have the opportunity to buy text credits and use the service for as low as $15 per month. Each text credit represents one text message and standard text messaging rates apply in all cases.

McConnell sees Qittle, whose name is derived from different words meaning “talk” or “chatter” to become for text messaging what Google was for the Internet through his slogan, “Do you Qittle?”

The company has already signed up numerous clients, including Snowmass Village, one of the top 10 ski resorts in the nation, and High Tower Agency, a trucking advertising company that represents over 100 of the largest trucking companies in the nation.

Qittle was founded in 2008 to give customers a more efficient and comprehensive mobile marketing initiative centered around text messaging.

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