Enhancing Customer Relationships Through Web-Based Technology
“My experiences with Constant Contact has been so phenomenal, I’ve decided to align Your Host Solutions with Constant Contact as a business partner and offer our clients the same experiences and successes I have,” says Riviera.
Atlanta, GA, December 09, 2008 --(PR.com)-- Your Host Solutions, LLC, was founded in January 2005 in Atlanta, GA, by Africa Riviera, and offers affordable website design services. The services provided, offers clients a comprehensive solution for building and maintaining an online presence, through website development, online store solutions and web hosting. This bundle gives YHS a competitive edge providing multiple services like a one-stop shop.
The Challenge: Finding a cost-effective way to organize and maintain electronic communication with clients and prospects
As with any new business, Your Host Solutions had several goals, some of which included, increasing sales, awareness and connecting with clients and prospects. To accomplish this effort, a marketing plan was developed and implemented. One component of the marketing plan consisted of attending networking events to gain new clients. This area of the marketing plan produced slow but effective results. After attending networking events, introductions to business owners were made through phone calls and emails. Web design services were further explained and business relationships were developed.
While the previous method worked, organizing contacts and emails was a challenge. The method was tedious and did not provide YHS an opportunity to educate and connect with new and current clients as often as desired. Another important element was missing, and that was the ability to track and measure the effectiveness of emails using the prior method.
What can be done?
Your Host Solutions has one option to meet the challenge.
1. Search for an email marketing solution
YHS can utilize an online email marketing solution that would provide a system to keep contact lists organized for sending regular communication. It should also provide tracking mechanisms for measuring the effectiveness of email campaigns. Cost, customer service and user reviews will help YHS select a solution from the plethora of options available. The option should also be cost-effective for YHS.
Up close and personal with Constant Contact
After 6 months in business, Africa Riviera decided to register with Constant Contact—an email marketing provider and was immediately able to upload and organize client lists. By sending newsletters, surveys, contests and special offers, she was also able to educate clients and build lasting relationships. This solution not only allowed more organization but also provided visibility into the success of all email communication sent. Metrics on the number of times an email communication was viewed, opened, clicked-through and more were provided through Constant Contact’s reporting feature.
Her first email was sent to 25 people and received a 60% click-through rate. Today, just three years later, overall click-through rates have increased and a loyal client base has developed. Business sales have also increased by 25%. The email marketing application is very user friendly and customer service experiences for YHS have always been stellar.
About two months ago, Africa met with Pamela Adams, a Regional Director of Constant Contact, at a networking event. The experience was very positive and provided more insight on the relationship benefits the email marketing provider could deliver. Shortly after this meeting, Africa decided to take the next step to further develop her professional relationship with Constant Contact.
“My experiences with Constant Contact has been so phenomenal, I’ve decided to align Your Host Solutions with Constant Contact as a business partner and offer our clients the same experiences and successes I have,” says Riviera.
copy/paste into your web browser:
http://www.yourhostsolutions.com/email-videos.html
Africa Riviera, Web Consultant and Founder
Your Host Solutions
africa@yourhostsolutions.com
Office: 770.774.9813
###
The Challenge: Finding a cost-effective way to organize and maintain electronic communication with clients and prospects
As with any new business, Your Host Solutions had several goals, some of which included, increasing sales, awareness and connecting with clients and prospects. To accomplish this effort, a marketing plan was developed and implemented. One component of the marketing plan consisted of attending networking events to gain new clients. This area of the marketing plan produced slow but effective results. After attending networking events, introductions to business owners were made through phone calls and emails. Web design services were further explained and business relationships were developed.
While the previous method worked, organizing contacts and emails was a challenge. The method was tedious and did not provide YHS an opportunity to educate and connect with new and current clients as often as desired. Another important element was missing, and that was the ability to track and measure the effectiveness of emails using the prior method.
What can be done?
Your Host Solutions has one option to meet the challenge.
1. Search for an email marketing solution
YHS can utilize an online email marketing solution that would provide a system to keep contact lists organized for sending regular communication. It should also provide tracking mechanisms for measuring the effectiveness of email campaigns. Cost, customer service and user reviews will help YHS select a solution from the plethora of options available. The option should also be cost-effective for YHS.
Up close and personal with Constant Contact
After 6 months in business, Africa Riviera decided to register with Constant Contact—an email marketing provider and was immediately able to upload and organize client lists. By sending newsletters, surveys, contests and special offers, she was also able to educate clients and build lasting relationships. This solution not only allowed more organization but also provided visibility into the success of all email communication sent. Metrics on the number of times an email communication was viewed, opened, clicked-through and more were provided through Constant Contact’s reporting feature.
Her first email was sent to 25 people and received a 60% click-through rate. Today, just three years later, overall click-through rates have increased and a loyal client base has developed. Business sales have also increased by 25%. The email marketing application is very user friendly and customer service experiences for YHS have always been stellar.
About two months ago, Africa met with Pamela Adams, a Regional Director of Constant Contact, at a networking event. The experience was very positive and provided more insight on the relationship benefits the email marketing provider could deliver. Shortly after this meeting, Africa decided to take the next step to further develop her professional relationship with Constant Contact.
“My experiences with Constant Contact has been so phenomenal, I’ve decided to align Your Host Solutions with Constant Contact as a business partner and offer our clients the same experiences and successes I have,” says Riviera.
copy/paste into your web browser:
http://www.yourhostsolutions.com/email-videos.html
Africa Riviera, Web Consultant and Founder
Your Host Solutions
africa@yourhostsolutions.com
Office: 770.774.9813
###
Contact
Your Host Solutions.com
Africa Riviera
770-774-9813
yourhostsolutions.com
5050 Union Street, #333
Union City GA 30291
Africa Riviera
770-774-9813
yourhostsolutions.com
5050 Union Street, #333
Union City GA 30291
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