Turn Business Problems into Profitable Answers in 4 Easy Steps

Butler, NJ, December 10, 2008 --(PR.com)-- Turn any problem into a powerful solution and create a business that will go from zero to a billion-dollar company in two or three years. Not only is that possible, says Erik Luhrs, who is CEO of Make Your Business Boom, a cutting edge business consulting firm, but it can happen easier during challenging economic times and can be accomplished in just four simple steps.

Most of the complaints that are registered with customer service representatives every day can be turned into billion dollar products or services, explains Luhrs. “The notion that problems are the answer is a concept that goes directly to the heart of entrepreneurship,” he adds. “Entrepreneurs are, after all, people who figure out how to solve problems for a profit.”

Everyone has problems, especially these days, acknowledges Luhrs, who earned an international reputation and major corporate clients by troubleshooting problems and turning them into success and profitability. But he observes that the real underlying problem is that nobody knows how to deal with their problems in a constructive way to convert them into value.

To capitalize upon problems and make them profitable, he teaches four action steps:

Step 1

Contact all current customers and ask them to explain any problems or issues they are having with products and services. Take notes on everything they say, and ask lots of questions until a clear picture of anything that might concern them has been gained.

Step 2

Next, call past customers. Ask them to honestly and bluntly explain any problems they might have had with products and services. Then ask them if they would consider coming back if changes were made to resolve all of those problems to their satisfaction. If they say “no” keep interrogating them and exploring their answers because that means they haven't yet revealed everything there is to know about why they left in the first place.

Step 3

Armed with all this new and insightful information, do some intense brainstorming. One-person operations can recruit a friend or somebody else who understands the business to sit down with and come up with solutions. Think outside the box, and keep the fresh customer feedback at the core of the conversation as proactive ideas are generated.

Step 4

Finally, call a cross section of past and current clients, and run the new ideas that came from the brainstorming sessions by them. Give them time to review everything and then follow up to ask what they thought, and which concepts and ideas seem to them to be the most viable. Analyze all the feedback and compile an action list of winning strategies. Then implement them and watch business boom – thanks to problems that turned into answers.

By applying just four simple steps – and putting into play the power of “Problems are the Solution” – nasty customers, day-to-day dilemmas, and unexpected predicaments will soon become a company’s best friends and business assets. After learning this wealth-building strategy instead of dreading customer complaints and problems business owners will begin to look forward to them That’s because every trouble can be transformed from a headache into an powerful advantage.

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