Showcased to Sell: The Secret Weapon for Home Sellers

Evergreen, CO, June 16, 2006 --(PR.com)-- People sell their homes during the summer months more than at any other time of year. This small window of opportunity to get showings means lots of competition for buyers---most of whom see several homes in one day. Staging has become the secret weapon of real estate agents and savvy sellers because the ultimate goal is getting the house sold at the best possible price in the least amount of time.

Within seconds of walking into a house, prospective buyers form an impression and know whether they want to buy the house or not. In some cases they won’t even get out of the car, upon looking at the outside of the house. According to the Wall Street Journal, staging can increase the selling price of a home from 2 to 10 percent.

“Real estate staging is a unique ‘design to sell’ technique using furnishings, artwork and accessories to create a visual experience and a feeling of emotional warmth that will appeal to the widest range of people. Prospective buyers only know what they see, not how a property could be - which makes staging or ‘setting the scene’ even more critical when marketing properties. They want to imagine themselves living in the house, to clearly see the house and its features and not be overwhelmed or distracted by the current homeowners possessions,” says Sandy Dixon, a certified real estate staging and interior redesign trainer and owner of Evergreen, Colorado-based Interior Arrangements, Inc., one of the country’s leading redesign and real estate staging training companies.

Dixon is a certified instructor for the Interior Redesign Industry Specialists (IRIS), an international organization of real estate stagers and re-designers and belongs to the National Association of Professional Organizers (NAPO) and the National Speakers Association (NSA).

For information or interviews, contact Sandy Dixon at 303-674-8667 or go to interiorarrangements.com. Photos available.

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