Free Software for Retailers Promises a Saving of Five Percent on Labor & Overstocks

Managing Demo/Event Programs In-House Saves Time and Money While Improving the Service and Increasing Product Profits.

Las Vegas, NV, December 31, 2008 --(PR.com)-- Samplesecure.com, retail’s only online in-store advertising network, announced today that starting in February, their patent pending demo and event management software will be made available without charge to all US retailers that want to manage their demonstration and event program in-house and online for higher profits.”

The online network, formed by co-creators Martin Ehrhard and Rae Romanoff, can route, track and account for eight million in-store events and demonstrations annually at a fraction of the current costs – but there’s a catch.

Retailers must once again manage their demo/event programs in-house and suppliers must go back to ordering demo/event labor, merchandising services, printing and fulfillment directly from the companies providing the services. Only this time, with Samplesecure, both groups will do it all online with a few mouse clicks.

“It saved the travel industry,” Rae Romanoff is quick to point out. “Sure it was nice going to a travel agency and placing the order face to face, but it drove the prices up and once people have an idea of what something should cost, they are reluctant to embrace increases, especially if the service doesn’t improve or it backslides, as it did in the case of the demonstration and event labor at store level.”

The biggest problem that national promotion and event staffing firms now face is that they are where travel agents were at the dawn of the online travel business – overpriced, obsolete and top heavy with overhead and operating costs.

Changing the way these services are ordered, routed and tracked will save five percent on labor and overstocks at store level. It eliminates the duplication ordering process, cuts operating and overhead expenses and channels the budget directly to the companies performing the services at store level, who turn out experienced, program trained demonstrators, event conductors and merchandisers. The accountability is greater because the automated system is superior in precision, providing a complete online job history of every order in progress.

How it works is simple. Retailers each have secured sub-sites in Samplesecure’s network and their suppliers buy dates, times and floor space locations on those sites. Then everyone pulls from one massive centralized online network bank that holds the industry’s inventory of labor hours, which like broadcasting spots, are ordered in units of four, six or eight hours and trafficked through an online job management system that pin-points deadlines that must occur prior to the event at store level. “The software is a tattle-tail,” Romanoff explained. It’s doing all the job management which makes it easier and faster to troubleshoot issues before they become costly problems.

Currently, Samplesecure.com carries a quarter of a million labor units per month and is adding inventory as the network of retailers and suppliers grows. The online reservation and tracking fee is fifteen dollars per store, per event. In-store demonstrators, event conductors, merchandisers, fulfillment, art and printing services are all ordered directly from the companies providing the services as local market prices.

Other industries besides retail are already discovering the benefits of online buying of retail marketing support services. Recently, mega-event entertainment producers Marc Giveand and Gil Chachkes, co-owners of The Concert Group, ordered all of the exit samplers, sound check party hosts and meet/greet event conductors from Samplesecure for their ninety city concert production which is broken into three tours, feature eight to ten artists per show. “We loved what Rae’s network of labor providers did for the NSYNC group and that her prices are actually less than they were eight years ago thanks to the online network,” Marc Giveand noted.

Retailers that are interested in in-house and online management can contact Samplsecure’s CTO, Martin Ehrhard for complete details and an online walk though of the system. The software, sub-site and employee system training are free.

“Changing the industry’s ordering system is a relatively easy process that, thanks to technology, can occur quickly so that savings and improved service can begin ASAP. Once US retailers and suppliers make the conversion to online ordering of retail marketing support services, the tail will stop wagging the dog,” Romanoff predicts confidently. “Online ordering is the future for all viable service industries that want to maintain a quality product without having to double their overhead.”

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samplesecure.com
Rae Romanoff
702 521 1979
http://www.samplesecure.com
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