TopRank Online Marketing President to Speak at The Direct Marketing Association DM Days Event

New York, NY, June 19, 2006 --(PR.com)-- TopRank Online Marketing (http://www.toprankresults.com) President Lee Odden will join a panel of search marketing experts at The Direct Marketing Association's DM Days New York Conference and Expo.

The Conference will feature three days of roundtable discussions, panels, and workshops geared toward educating marketers how best to manage customer relationships. Topics to be covered in the search engine marketing council program include business case research, site evaluation, technical optimization, user-experience, content optimization, web analytics, pay per click, online pr and integrating web marketing with other media.

“This program will be an amazing opportunity for marketers to get specific advice from some of the top search marketing experts using an actual website,” says Odden. “The online public relations portion of the program will offer specific recommendations that will benefit any company marketing their company online.”

As part of its ongoing commitment to consumers and marketers alike, the Direct Marketing Association holds the annual DM Days event to promote industry education and the dispersal of ideas and information.

“I am excited at the opportunity of being involved with such a prestigious event,” says Odden. “I am also very much looking forward to working with some of the country’s foremost search marketing experts from the DMA Search Engine Marketing Council.”

Event Details
DM Days New York Conference & Expo

When: June 20-22, 2006

Where: Jacob K. Javits Convention Center
655 West 34th Street
New York, NY 10001

Cost: 3-Day Event and Expo
$899 DMA Members
$1,099 Non-Members

Learn more or register for the event at http://www.the-dma.org/conferences/dmadmd/registration.shtml.

ABOUT THE PRESENTER
Internet marketing veteran Lee Odden is President of TopRank Online Marketing, a leading search marketing agency specializing in natural search optimization, online public relations and blog marketing. As a recognized expert on SEO and online PR, he publishes numerous articles in industry publications and is executive editor of MarketingBlog.com. Lee has been quoted in U.S. News and World Report, The Economist, DMNEWS, The Business Journal, BtoB and is a regular contributor to AllBusiness.com, WebProNews, Search Engine Guide and Lockergnome. Lee is an active member of the DMA Search Engine Marketing Council and serves on the board of directors for the Minnesota Interactive Marketing Association. He also is a frequent speaker at DMA, WebmasterWorld Pubcon and MIMA events.
http://www.toprankresults.com

ABOUT THE DMA AND THE SEARCH ENGINE MARKETING COUNCIL
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100. http://www.the-dma.org.

The SEMC promotes ethical industry guidelines through creation, education and adherence to Best Practices. Through active education, the SEMC helps organizations to understand search engine marketing’s value and effectiveness and to discover strategies for integrating search into their overall marketing plan.

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