Test Your Ski and Snowboard IQ and Win Free Gear from First Tracks!! Online

Salt Lake City, UT, January 07, 2009 --(PR.com)-- First Tracks!! Online Media, publishers of the popular First Tracks!! Online Ski Magazine (www.FirstTracksOnline.com) and UtahSkiAndSnowboard.com, today launched an online Ski & Snowboard Trivia Contest that will reward "those in the know" daily with valuable winter sports accessory prizes.

Visitors to the ski magazine's website, www.FirstTracksOnline.com, can test their knowledge against questions developed by the magazine's crack editorial staff. Questions each day will range from simple queries to challenging puzzles that will send readers searching the Internet for answers.

"Our readers are some of the most knowledgeable in the ski world," explains First Tracks!! Online Media editor Marc Guido, "so we'll need to keep them challenged! From winter sports history to arcane facts of ski geography, we'll cover it all."

Each correct answer will be entered into a daily drawing to win a prize supplied from contest sponsors Bridgedale (www.bridgedale.com) and Serfas Optics (www.serfasoptics.com). Prizes will range from the finest ski and snowboard socks to fashionable eyewear.

"We're offering a new question each day," says Guido. "That means a prize a day to keep our readers' feet warm and eyes well protected on the slopes."

First Tracks!! Online Ski Magazine's Ski & Snowboard Trivia Contest is open to residents of the U.S. and Canada, except where prohibited by law. No purchase is necessary to enter. The contest will run daily through February 8, 2009. Contest entry forms and complete rules are available online at www.FirstTracksOnline.com.

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First Tracks!! Online Ski Magazine', one of the Internet's first and most popular online properties dedicated exclusively to snow sports, has been bringing the ski and snowboard world to keyboards around the globe since 1994. Online offerings available at the publication's website www.FirstTracksOnline.com include breaking winter sports news, resort features, equipment advice, vibrant interactive user forums, an RSS news feed, an online Ski Map of North America, and much more. The company expanded its online family to include a regional version covering the state of Utah, UtahSkiAndSnowboard.com, in 2007.

Bridgedale specializes in socks, with nearly 100 years of knitting experience behind every pair, which are respected for their technical construction, durability and comfort. Based in Newtownards, Northern Ireland, Bridgedale manufactures in a community that once supplied socks to the British soldiers of World War I. Today's line of technically advanced socks for skiing, outdoor, sport and every day use are created by experienced craftsmen that carry on a tradition of innovation – including the development of WoolFusion® yarn technology, the first women's outdoor socks, and sculpted cushioning. Bridgedale is sold worldwide; Garmont North America, Inc. distributes the Bridgedale brand in North America. For more information, visit bridgedale.com.

Serfas Optics attests to our commitment to excellence. Designed in the United States by action sports enthusiasts with years of experience in creating style-conscious performance eyewear, Serfas Optics are the ultimate in protection and visual clarity. With innovations in quality optics, fit technology and frame durability, our eyewear will enhance both your performance and your style. From the new Dual Lens System in our Interchangeable series to the optimized fit and impact resistance of our Sport eyewear, Serfas utilizes innovative technology to enhance visual acuity, minimize distortion, and protect eyes from harmful UV rays and other external agents. Even our lifestyle designs are equipped with high-performance features. Slip into the cool attitude of our Lifestyle series or the casual feel of our Wired line and bring some style to the street, slopes, or trail. For more information, visit serfasoptics.com.