Retail Stores Experience Record Sales Decline - Pcpools Notes Positive Online Shopping Trend

St. Paul, MN, January 08, 2009 --(PR.com)-- Consumers in December cut back retail spending at stores for a record fifth month in a row. The Commerce Department reported Friday that retail sales dropped by 1.8 percent last month. This is a stretch of weakness in retail sales never seen before in government records. Despite the overall weakness in retail sales, PcPOOLS one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners notes continued upward online sales trend even with record declines in retails stores.

Marketing Director Ted Robinson had this to say, “Given the state of the economy consumers are looking and searching for any kind of bargain on Holiday gifts or pool supplies. Rather than drive from store to store price shopping, consumers are using the internet to research, price shop and purchase many of their Holiday gifts.” “We feel very fortunate that we are not seeing any decline in traffic or sales volume at pcPOOLS,” Robinson continued. We believe that our warehouse direct pricing and the more “need based” product offering is growing our sales nicely. Also, we understand that online consumers prefer free shipping. In this economic climate in particular, free shipping on all our pool supplies, including pool equipment and above ground pools is really appreciated and valued by our customers.”

About PcPOOLS

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

Note to Editors: If you are interested in viewing addition information about PcPools please visit the following websites:

http://www.pcpools.com

For additional information contact:

Theodore Robinson
Marketing Director
PcPools
877-727-6657

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