QuickMobie and the Sundance Film Festival Create a New Festival Experience Using the iPhone

From January 12 – 25, 2009, Independent Film fans will be able to access festival information on their iPhones via the Sundance Film Festival’s Official iPhone Web Application.

Vancouver, Canada, January 15, 2009 --(PR.com)-- On January 12, 2009, independent film fans from all over the world will have access to an innovative and informative Sundance Film Festival iPhone web application designed specifically for the iPhone by Vancouver-based mobile marketing firm QuickMobile. QuickMobile is working to create a new film festival experience for festival goers and beyond. With the dramatic increase in iPhone adoption around the world and the power of reaching users like no other media channel, the Sundance Film Festival is the first festival to employ the iPhone application as part of its festival tool kit and will be able to reach a broad base of users in a very original, engaging and convenient way.

The easy to use Sundance Film Festival iPhone site is located at www.quickmobile.com/sundance and allows users to access the Sundance film guide and schedule, read about special panels and events, get access to top stories, meet the participating artists, search films, and watch videos. The site is also featured at Apple’s Web App Store www.apple.com/webapps and is an Apple Staff Pick.

“The objective in creating this iPhone Web App was to extend the Sundance brand into the mobile domain, provide fans with exclusive, relevant and timely festival information in a very convenient way to further enhance the festival experience. The Sundance Film Festival has always pushed boundaries when it comes to creativity and innovation and connecting with its fans through the mobile phone is just another example of Sundance’s ability to reach beyond the ordinary and create an interactive and engaging experience” stated Patrick Payne, CEO of QuickMobile.

“At QuickMobile our strategy is to help companies develop and extend their brand into the realm of mobile with a unique mobile rich-media user experience synchronized with other mobile services. The Sundance Institute is a visionary organization and as usual, they are on the leading edge of innovation. This application defines how new interactive media can be used to create a one of a kind experience for film enthusiasts.”

In 2009 QuickMobile will be working to develop a complete downloadable iPhone application for the 2010 Sundance Film Festival. The iPhone application promises to complement and further enhance the existing Sundance Film Festival experience.

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About QuickMobile

QuickMobile empowers businesses to extend their marketing reach into the mobile domain, allowing them to connect with their “on-the-run” consumers whenever and wherever they may be. Their robust mobile services platform is seamlessly integrated into existing systems to deliver targeted mobile communications quickly, easily, and cost effectively.

More than a simple technology solution, QuickMobile offers an innovative mobile marketing capability that focuses on developing individual, personalized, 1-to-1 relationships. They go beyond simply connecting to consumers, they engage them in a dialogue, and develop an interactive relationship with them.

If you would like more information about QuickMobile and this partnership, please call Vasudha at 604.875.0403 or email Vasudha at vasudha.goel@quickmobile.com.
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QuickMobile Inc.
Vasudha Goel
604.875.0403
www.quickmobile.com
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