Grossman Design Associates Launches Internal Marketing Strategy for Consumer Electronics

Minneapolis, MN, January 15, 2009 --(PR.com)-- Grossman Design Associates' graphic design and branding blog, "Our Haus" (http://gdahaus.blogspot.com) today announced a new vision for marketers at consumer electronics manufacturing and retail organizations. Sales employees, the graphic design and branding blog suggests, can receive the same interactive, creative and community-building approaches as consumers.

"We have to throw the same creative resources and messaging at the task of what's called 'internal communication' as we do broadcast advertising," said Eric Hayward, Creative Accounts Director. "We can use creative to build a shared excitement for product possibilities that is far better communicated in person than in print or online," Hayward said.

As the graphic design and branding blog suggests, retail employees convey an excitement and personal experience with products difficult to capture in one-way communication. Reaching those employees, though, will require the same tactics to cut through competing information, tactics which today include Web 2.0, community-building, games, microsites and contests.

"The secret," says Creative Accounts Director Eric Hayward, "is making a business case at these organizations that sales training should be included at the table for the 'big' conversations about branding and advertising."

As the article at the graphic design and branding blog suggests, Web 2.0 is teaching marketers the value of peer-to-peer selling.

"When we start including retail employees at consumer electronics stores in our list of possible community members," says Hayward, "we'll see a spike in practical product evangelism that results in sales."

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