New Report Describes How Life Science Companies Can Leverage Social Networking Sites

Austin, TX, January 16, 2009 --(PR.com)-- Today, Red Bridge Marketing released a free whitepaper describing how life science companies can use social networking sites to help meet their corporate goals. Social Network Marketing: The Basics is the first in a series of whitepapers exploring how life science companies can incorporate social media into their marketing activities.

“We live in an exciting time” said Tiffany Smith, Red Bridge Marketing’s co-founder and principal. “Social networking has been growing exponentially the last few years, and companies need to act now to make the most of this direct and inexpensive platform for connecting with customers.”

The whitepaper, Social Network Marketing: The Basics, describes how social networks are altering the way that scientists make purchase decisions. It also details how companies are incorporating social networking into their marketing plans to:

· Increase product and brand awareness
· Increase web traffic
· Improve SEO
· Increase customer loyalty
· Increase success of new product launches

The second paper in the series, Social Network Marketing: Tips for Success will be available in February. For a copy of the whitepapers, contact Red Bridge Marketing at info@redbridgemarketing.com.

###