VIDA PR & Marketing Group Launches High Energy Campaign called “VIDA is…”
Memphis, TN, April 29, 2005 --(PR.com)-- VIDA PR & Marketing Group is launching a new, high energy, campaign called “VIDA is…”
VIDA PR & Marketing Group (www.onevida.com) is a publicity, special events, marketing, and multicultural communications firm for the lifestyle, entertainment, publishing and film industries. Since opening in 2003, VIDA has worked with a variety of outstanding clients in the entertainment, childcare, lifestyle and non-profit areas, including Sony Music Urban, Gigamerica.com, John Robert Powers, National Association of Multicultural and Minority Business.
The firm’s President and Senior Creative Director, Dominique Pryor-Anderson took an introspective approach to the future of the campaign, she states that, “The team and I took a moment to look and see where we have been and where we wanted to go; we visualized our future and knew that the driving force for this new campaign had to be different from any other PR or marketing firm in Memphis.” The result is the firm’s new high energy campaign “VIDA is…” The campaign includes two main events, the happy hour campaign launch, April 28, 2005, at French Quarter Suites, Memphis, TN, and the invitation only “Garden Cabana Networking Fête”, July 16, 2005, at a private location. In addition, VIDA will have their “League of Beautiful People” all over the city distribute promotional items, as well as work their events. At the end of this campaign, VIDA’s goal is to be a trailblazer in their field, and to be “the firm” to call when someone wants to give new life to their business.
VIDA is the only firm in the city that groups such diverse offerings to make a complete package. With programs in their multicultural communications division, like Success Over Spanish, a corporate conversational Spanish program, which also spawned a Spanish immersion Summer camp for 7-12 year olds called ¡Para Los Niños!, VIDA is spear-heading a movement, and an industry, aimed at understanding and working in tandem with the Latino community. High-energy, one-of-a-kind events, unparalleled publicity, innovative graphics and top notch brand identities are just a few things that set the firm apart from the “PR pack” in Memphis.
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VIDA PR & Marketing Group (www.onevida.com) is a publicity, special events, marketing, and multicultural communications firm for the lifestyle, entertainment, publishing and film industries. Since opening in 2003, VIDA has worked with a variety of outstanding clients in the entertainment, childcare, lifestyle and non-profit areas, including Sony Music Urban, Gigamerica.com, John Robert Powers, National Association of Multicultural and Minority Business.
The firm’s President and Senior Creative Director, Dominique Pryor-Anderson took an introspective approach to the future of the campaign, she states that, “The team and I took a moment to look and see where we have been and where we wanted to go; we visualized our future and knew that the driving force for this new campaign had to be different from any other PR or marketing firm in Memphis.” The result is the firm’s new high energy campaign “VIDA is…” The campaign includes two main events, the happy hour campaign launch, April 28, 2005, at French Quarter Suites, Memphis, TN, and the invitation only “Garden Cabana Networking Fête”, July 16, 2005, at a private location. In addition, VIDA will have their “League of Beautiful People” all over the city distribute promotional items, as well as work their events. At the end of this campaign, VIDA’s goal is to be a trailblazer in their field, and to be “the firm” to call when someone wants to give new life to their business.
VIDA is the only firm in the city that groups such diverse offerings to make a complete package. With programs in their multicultural communications division, like Success Over Spanish, a corporate conversational Spanish program, which also spawned a Spanish immersion Summer camp for 7-12 year olds called ¡Para Los Niños!, VIDA is spear-heading a movement, and an industry, aimed at understanding and working in tandem with the Latino community. High-energy, one-of-a-kind events, unparalleled publicity, innovative graphics and top notch brand identities are just a few things that set the firm apart from the “PR pack” in Memphis.
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