New Application Allows Prospective Students to InterACT with Campus

Central New Jersey's G&W ad agency has designed a new interactive campus tour application that allows prospective families to learn more about potential private schools.

Manville, NJ, January 18, 2009 --(PR.com)-- New Jersey based advertising and design agency Galvanek & Wahl has just put the finishing touches on an all new, completely interactive web application for campus tours. InterACT (the Interactive Application for Campus Tours) is a completely customizable virtual walk-through of high school and college campuses that allows prospective students to “visit” their potential schools without ever having to leave the comfort of their own home.

Creator of InterACT and President/CEO of G&W, Paxton Galvanek, explains that “InterACT will completely change the way students research potential schools. Now, they’ll be able to get an in-depth look at campus facilities and hear first-hand what the school has to offer them from actual students and teachers. It’s the next generation of campus tours!”

The application is completely customized for each school, featuring video clips starring actual students and teachers from each school and filmed entirely on location. The application takes potential students on a virtual tour of the campus by allowing them to select from several clickable areas on a campus map. Each area is populated by several videos corresponding to the school’s most marketable feature.

InterACT has already been utilized by the Peddie School, a prestigious private high school located in Hightstown, NJ. Peddie contracted G&W in the summer of 2008 to develop a fully interactive online tour that would educate and engage potential students. G&W developed the creative concept, managed all production, and developed their unique online tour application. The G&W development team worked closely with the Peddie Admissions Department to ensure that all core messaging was incorporated into the film segments and the design team worked closely with Peddie’s IT department to ensure the application worked seamlessly on the Peddie School servers. The online tour application contains a map of the school grounds, 9 clickable areas, 37 video clips, and the ability to navigate around the school grounds by clicking on areas of interest. To take the tour for yourself, visit www.peddie.org.

Sean Casey, Director of Marketing & Communication for Peddie describes his experience with InterACT in saying, “As one of the top independent boarding schools in the country, here at Peddie, we were looking for a partner to create a more dynamic user-controlled experience on our website, merging video production and interactive web development. Galvanek & Wahl rose to the challenge by helping us create an interactive campus tour where our prospective families not only get a sense of our remarkable facilities, but more importantly, an appreciation for our wonderfully talented faculty and student body.”

Galvanek & Wahl is a full-service advertising agency with two locations, one in Central New Jersey and another in North Carolina. G&W provides a range of advertising and marketing solutions to business of all sizes including account management, brand development, strategic marketing, creative development, web design and SEO, public relations, promotional items, and more.

For more information about G&W and their award winning work, please visit www.GWadagency.com or call (908) 722-3534.

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Galvanek & Wahl Advertising Agency
Paxton Galvanek
908-722-3534
www.GWadagency.com
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