Learn How to Form Successful Strategic Alliances from Steve Steinhilber, Author of Strategic Alliances on the StrategyDriven Podcast

Atlanta, GA, January 20, 2009 --(PR.com)-- Tune in to insightful and unrivaled interviews with authors of leading business books on the StrategyDriven Podcast. Unlike typical author interviews, Nathan Ives, MBA, PMP goes beyond the written word directly to the day-to-day application of principles readers can immediately implement in their businesses. Find out how Steve Steinhilber, author of Strategic Alliances: Three Ways to Make Them Work, responds to questions Nathan asks about how companies can form and maintain profitable strategic alliances. This podcast is now available at www.StrategyDriven.com. Listen to learn about the three building blocks for creating successful business alliances.

Well-planned alliances can generate significant and sustainable business value compared to other corporate investment priorities, Steve Steinhilber points out in his new book Strategic Alliances. Yet of the two thousand alliances that are launched each year, most of them fail. “Successful alliances require a new mind-set that may be foreign to many executives,” he asserts. “Alliances are art and science, people and process. It’s a both/and way of thinking rather than an either/or.” With Strategic Alliances as a guide, executives have a new way at looking at one of the strongest vehicles for growth and competitive advantage available to them today – and in the near future. Steve Steinhilber has created an in-depth blueprint that can be implemented by any type of company, despite size, location, or industry.

Nathan only selects titles that meet a stringent set of StrategyDriven requirements. First, the title must be aligned with the StrategyDriven mission of delivering best practice solutions to small- and medium-sized businesses, including strategic planning, decision making, leadership, management, and organizational performance. Secondly, the authors must be highly respected in their field of study.

StrategyDriven author interviews are uniquely different than the average book review. The primary difference, these podcasts are not simply book reviews or summaries. Nathan reads each book prior to the interview and questions the author for a deeper understanding of the important strategies discussed in the book and probes for examples of real-world implementation of those strategies. As a result, listeners get more information, including, author advice not contained within the book; offering additional value listeners can incorporate into their business model. Additionally, StrategyDriven interview articles contain quick links to supplementary materials provided by the author.

About StrategyDriven

Get the benefits of an experienced MBA staff without the expense at StrategyDriven.com. Developed by management and training professionals, StrategyDriven offers small-to-medium sized businesses (SMB) a wide array of best practice business planning and execution tools for executives and managers; how-to advice; example-rich podcasts; and customizable ready-to-use templates.

StrategyDriven.com began posting free articles in July 2007 and added podcasts in November 2007. In July 2008, StrategyDriven began offering interviews of industry-leading experts on a variety of business-centric topics via podcast. Individuals registering with StrategyDriven also receive an exclusive four-part whitepaper series on how to develop a performance measurement system that will help drive execution of their organization’s strategy.

At StrategyDriven.com, our goal is to provide real-world applications of strategic business planning and tactical execution best practices—a blending of information and experience practically applied in the workplace combined with a degree of research and academia—to small-to-medium size businesses that wouldn’t normally have access to these resources.

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