Merlien Launches Survey on How Conference Companies Respond to the Current Economic Crisis

Rotterdam, Netherlands, January 21, 2009 --(PR.com)-- Merlien, an independent consultancy company providing outsourced market research and conference production services to the B2B conference industry is to launch the inaugural B2B conference industry outlook survey on 14th January 2009. This annual survey will look into how decision makers of the B2B events industry react and respond to the current economic uncertainty.

Jasper Lim, the lead researcher for the study explained: “The headlines suggest that the current economic downturn may cast a shadow over the B2B conference industry in 2009. The study will determine how the conference industry is reacting to these economic challenges and what steps they are taking to ride out of the storm.”

Ladislav Michalek, the general manager for production at Jacob Fleming commented: “The launch of this survey comes at the right time when the conference industry is making all the necessary steps to stay competitive. The results of the survey will help us see where the industry is heading in 2009 and beyond, and what opportunities may arise from the downturn. We are of course willing to share our experience and we hope to learn from others as well.”

Merlien welcomes decision makers from the B2B conference industry to participate in this survey. A summary results will be made available upon request.

To participate, please visit: http://zurvey.org/phpQ/fillsurvey.php?sid=16

Merlien is an independent consultancy company providing outsourced market research and conference production services to the B2B events industry. Merlien aims to deliver increased delegate attendance and sponsorship revenue for event organisers through developing highly topical and content-driven conference programmes.

Jacob Fleming is one of the world's leading business intelligence companies producing business-to-business conferences, which consist of current research, market trends, technological developments and applications. Their market-led intelligence allows their customers to make informed decisions for maximum bottom-line impact.

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