MUZU.TV Signs Global Deal with 4AD, Matador, Rough Trade and XL Recordings

Dublin, Ireland, January 21, 2009 --(PR.com)-- MUZU.TV, a new music TV website and distribution platform has signed a significant global content deal with Beggars Group, one of the largest independent group of record labels in Europe. Through the deal, MUZU.TV users around the world will get access to the entire video library of Beggars Group labels which are, XL Recordings, 4AD, Matador Records and Rough Trade. Beggars Group joins the ranks of other recently signed majors and indie labels such as EMI, Sony BMG, Skint Loaded, Ministry Of Sound, Armada Music, Defected Records, Cherry Red Records, Ninja Tune, SPV and hundreds of others.

MUZU.TV allows fans to create, watch and share music video playlists. Users can create video playlists from thousand of videos and embed them on their social networking sites. MUZU.TV provides free access to thousands of hours of diverse music video content including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like The Tube.

Ciaran Bollard, Co-Founder and Director of Business Development, MUZU.TV said, “We are delighted to have the deal in place with Beggars – and see it as the jewel in the crown of our indie content offering. This deal further cements our credibility and standing as the de facto partner for the music industry. As part of the deal MUZU.TV will digitise a lot of footage that is unseen and make the videos available exclusively through our site. MUZU.TV users across the world will get free access to an amazing collection of Beggars videos, including music videos, interviews, live footage and much more, from the likes of Adele, The White Stripes, Belle & Sebastian, Jay Reatard, Bon Iver, Vampire Weekend, Anthony & The Johnsons, and more.”

Simon Wheeler, Director of Digital, Beggars Group said, “We are happy to be partnering with MUZU.TV to bring the wealth of video content from our labels to market. MUZU.TV is different from other online video channels – it was purpose-built for the music industry and we believe it holds great revenue potential for our business through a music focussed service. We see MUZU.TV as being a key online video partner going forward.”

MUZU.TV for The Music Industry
MUZU.TV enables labels and bands to broadcast their music video on the web and get paid wherever it goes. MUZU.TV pays content owners half of all the ad revenue generated from display ads on their MUZU.TV channels and ‘in-video’ adverts within their MUZU.TV players, both on MUZU.TV and when players are embedded on external sites like MySpace, Facebook, Bebo or other external sites.

Any band or label can create their own branded music TV channel on MUZU.TV, featuring multiple video playlists, along with a personalised profile, messaging and fans or friends section. On MUZU.TV content owners always retain the rights over their video content and get paid royalties as normal through MUZU.TV’s agreement with the collection societies. They also retain full control over their video as they decide what goes live and can add or remove any of their videos whenever they feel like it.

MUZU.TV is constantly adding new features to the site and soon bands will be able to sell digital music, merchandise, tickets directly from their MUZU.TV channels.

MUZU TV For Fans
For music fans, MUZU.TV is primarily about watching, creating and sharing unlimited music video playlists. Fans can access over 10,000 artist channels including major label acts like MGMT, The Ting Tings, Cold Play, David Bowie, The Kooks and Beyonce, and up and coming indie bands like Fight Like Apes, Bo Pepper and This Devil is Yours, not to mention all of Beggars content.

Fans can also create their own Music TV Channels featuring any video on MUZU.TV, and embed them in their social networking pages further increasing the revenue potential for bands. Fans can also feature on their favourite artist channels by uploading video they have created on that artist. They can also interact with other fans, discover and share music, all legally and at no cost.

MUZU.TV is based in Dublin, Ireland.
For more information, images, interviews etc. please contact:
Graeme Slattery
+353 1 487 7740
+353 833302015
Graeme.slattery@muzu.tv
MUZU.TV is based in Dublin, Ireland.

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