Citizens First Bancorp Selects CONNECTIONS (CRM) from Marketing Solutions, Inc.
The directors of Citizens First Bancorp made a recent decision to join a network of more than 130 community financial institutions when they selected CONNECTIONS, the outsourced customer relationship management (CRM) system from Marketing Solutions, Inc. (MSI).
Birmingham, AL, June 20, 2006 --(PR.com)-- The directors of Citizens First Savings Bank (Port Huron, MI) recently joined a network of more than 130 community financial institutions when they decided to utilize the CONNECTIONS (CRM) system offered by Marketing Solutions, Inc. Citizens First Savings Bank has 24 branches, 10 additional ATM locations and assets totaling $1.65 Billion.
The bank selected CONNECTIONS, including the Profitability and “What If” Pricing modules, after determining the systems comprehensive set of solutions best aligned with and supported its mission statement:
“To accomplish the vision of Citizens First our mission is to meet the following challenges or obstacles to success as identified by the Board of Directors, management, and employees of Citizens First.”
The challenges they identify are:
-Awareness of, and commitment to, the big picture
-Profitability
-Employee retention; competitive compensation
-Technology
-Maintaining a caring work environment
-Communication
-Tailored solutions to customers needs
-Knowing customers
-Proactive product development
-Customer service
-Product and process knowledge
-Process improvement
-Staff development and training -Working as a team
-Sales and service culture
-Expanding customer relationships
Bank representatives also cited several recommendations and a history of successful ITI integrations as reasons for selecting CONNECTIONS. (MSI) immediately began working with the bank to develop successful integration and implementation strategies.
View a demonstration of CONNECTIONS at www.my-msi.com/demo.php and submit the contact form to receive a customized tour of the system. Contact Bill Armistead at 205-991-5900 (452) or barmistead@my-msi.com for sales details.
About Marketing Solutions, Inc (MSI) - Headquartered in Birmingham, Alabama, (MSI) provides browser-based software solutions that help community financial organizations grow their assets, improve their performance and increase their profitability. The company formed in response to community financial institution demands resulting from an inherently competitive financial marketplace. The company has more than 50 years of combined experience working with community financial institutions and is the fastest growing provider of outsourced, web-based solutions for these organizations.
Contact:
Scott Gassner
205-991-5900 ext. 492
sgassner@my-msi.com
http://www.my-msi.com
###
The bank selected CONNECTIONS, including the Profitability and “What If” Pricing modules, after determining the systems comprehensive set of solutions best aligned with and supported its mission statement:
“To accomplish the vision of Citizens First our mission is to meet the following challenges or obstacles to success as identified by the Board of Directors, management, and employees of Citizens First.”
The challenges they identify are:
-Awareness of, and commitment to, the big picture
-Profitability
-Employee retention; competitive compensation
-Technology
-Maintaining a caring work environment
-Communication
-Tailored solutions to customers needs
-Knowing customers
-Proactive product development
-Customer service
-Product and process knowledge
-Process improvement
-Staff development and training -Working as a team
-Sales and service culture
-Expanding customer relationships
Bank representatives also cited several recommendations and a history of successful ITI integrations as reasons for selecting CONNECTIONS. (MSI) immediately began working with the bank to develop successful integration and implementation strategies.
View a demonstration of CONNECTIONS at www.my-msi.com/demo.php and submit the contact form to receive a customized tour of the system. Contact Bill Armistead at 205-991-5900 (452) or barmistead@my-msi.com for sales details.
About Marketing Solutions, Inc (MSI) - Headquartered in Birmingham, Alabama, (MSI) provides browser-based software solutions that help community financial organizations grow their assets, improve their performance and increase their profitability. The company formed in response to community financial institution demands resulting from an inherently competitive financial marketplace. The company has more than 50 years of combined experience working with community financial institutions and is the fastest growing provider of outsourced, web-based solutions for these organizations.
Contact:
Scott Gassner
205-991-5900 ext. 492
sgassner@my-msi.com
http://www.my-msi.com
###
Contact
Marketing Solutions, Inc.
Scott Gassner
205-991-5900 ext. 492
www.my-msi.com
Scott Gassner
205-991-5900 ext. 492
www.my-msi.com
Contact
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