Midlands Pr Agency Wins the Fear Master PR Account

Birmingham, United Kingdom, January 23, 2009 --(PR.com)-- Warwickshire based PR consultancy Leader Communications has won the contract to promote The Fear Master across the UK.

Andy Duncan, a.k.a. The Fear Master is an ex-Royal Marine training instructor who recently launched his Birmingham-based business to help people overcome their fears and phobias.

Leader will be working with Andy to raise his profile in the press, radio, TV and online to increase general awareness about fears and phobias. Along with a widespread media campaign based on expert advice and specific phobia cures Leader will be managing an online campaign of activity for The Fear Master. Online activity will include regular blog and website (www.thefearmaster.com) entries as well as an organic and Pay Per Click (PPC) campaign of Search Engine Optimisation (SEO) activity.

Andy said: “As the Fear Master I have worked with people with every kind of fear or phobia, from being scared of spiders to social phobias such as meeting new people, public speaking or anxiety attacks.

“I will be working closely with Leader to secure media coverage in national magazines, newspapers, radio and TV so I can reach a wider audience with the message that fears don’t have to hold you back.”

Tom Grocott, account director at Leader said: “Andy has a real passion for helping people which is really inspiring. Our campaign of PR and marketing activity will raise his profile across the country and will help The Fear Master help even more people.”

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