Laura James Jewelry Featured at Star-Studded Film Premiere of "He's Just Not That Into You"

Charlotte, NC, January 23, 2009 --(PR.com)-- With a multiple A-list cast of Hollywood stars, the upcoming February New York premiere of the movie "He's Just Not That Into You" will feature a handcrafted Laura James Jewelry necklace especially created for the inclusion of the celebrity VIP gift bags. The opportunity comes soon after the world got a firsthand glimpse of the independent jewelry label of designer Laura Schmelzer James on The TODAY Show "Hot Hollywood Gifts" segment which aired this past December.

"Having my jewelry featured on The TODAY Show was an enormous milestone for me and my company. I could not have been more excited to see my designs alongside the likes of Marc Jacobs own jewelry line. It truly has been a major turning point in my career as a jewelry designer,"said James.

The handcrafted "Treasure Necklace" James created for the movie premiere consists of a gold-plated vintage pirate doubloon replica coin dangling from a delicate fourteen karat gold-filled twenty-inch chain. The design was repeated one hundred and fifty times to fill each of the VIP gift bags with each necklace wrapped individually in classically contemporary Laura James Jewelry packaging. The Treasure Necklace is also available to everyone via the designers website www.LauraJamesJewelry.com.

"Inspiration for The Treasure Necklace was in part due to the excitement I have always had since childhood of the possibility of uncovering buried treasure," James says. "In these tough economic times, I could think of no better representation than a necklace meant to be shared to bring good fortune. The belief that this necklace will be worn and gifted to others in the hopes of sharing good feelings around is exactly what this necklace was created for. Jewelry has such a personal meaning to me, and if that transcends to others with this piece, I will feel I have fulfilled my purpose for this amazing opportunity given to me."

Laura James Jewelry is hand crafted solely by native Mississippian Laura Schmelzer James. In addition to the placement in the VIP Celebrity Gift Bags, Laura James Jewelry has been showcased in multiple media outlets including Lucky Magazine, Gossip Girl television series, multiple films, and The Today Show. The jewelry collections are sold in boutiques nation-wide in addition to the website LauraJamesJewelry.com. Laura James Jewelry is based in Charlotte, North Carolina.

###