Atlas Copco CMT USA Renews Contract with 90octane for Used Equipment Solutions Program
The conversion-driven marketing agency sends prospects to a website with pre-owned water well drilling equipment.
Denver, CO, January 24, 2009 --(PR.com)-- Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions, has renewed its used equipment solutions program with conversion-driven marketing agency 90octane.
The program generates leads and increases sales of used construction, mining, water well and oil & gas equipment. Prospects interested in pre-owned rigs, used components or surplus parts are connected with the appropriate sales representatives.
The targeted pay-per-click (PPC) advertising portion of the program has already converted a significant number of prospects into qualified sales leads.
“The used equipment website has proven over the last few months to be our most important source of sales leads for pre-owned drills. Moving forward, we aim to offer a one-stop marketplace for drilling and construction customers to buy their pre-owned equipment, as well as spare parts and aftermarket services,” said Joanna Canton, Marketing Communications Director for Atlas Copco CMT USA.
About Atlas Copco CMT USA
Atlas Copco Construction Mining Technique USA LLC is responsible for the sales, aftersales service and rental of equipment for surface and underground rock excavation, exploration drilling, rock reinforcement, ground engineering, water well, oil and gas drilling. The company is headquartered near Denver, Colorado and is part of the Atlas Copco Group, a world leading provider of industrial productivity solutions. Employing approximately 330 people, Atlas Copco CMT USA extends its reach through a nationwide network of sales and service stores and specialist drilling distributors. More information is available on http://www.atlascopco.us.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit http://www.90octane.com for more information.
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The program generates leads and increases sales of used construction, mining, water well and oil & gas equipment. Prospects interested in pre-owned rigs, used components or surplus parts are connected with the appropriate sales representatives.
The targeted pay-per-click (PPC) advertising portion of the program has already converted a significant number of prospects into qualified sales leads.
“The used equipment website has proven over the last few months to be our most important source of sales leads for pre-owned drills. Moving forward, we aim to offer a one-stop marketplace for drilling and construction customers to buy their pre-owned equipment, as well as spare parts and aftermarket services,” said Joanna Canton, Marketing Communications Director for Atlas Copco CMT USA.
About Atlas Copco CMT USA
Atlas Copco Construction Mining Technique USA LLC is responsible for the sales, aftersales service and rental of equipment for surface and underground rock excavation, exploration drilling, rock reinforcement, ground engineering, water well, oil and gas drilling. The company is headquartered near Denver, Colorado and is part of the Atlas Copco Group, a world leading provider of industrial productivity solutions. Employing approximately 330 people, Atlas Copco CMT USA extends its reach through a nationwide network of sales and service stores and specialist drilling distributors. More information is available on http://www.atlascopco.us.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit http://www.90octane.com for more information.
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Contact
90octane
Rosemary Riley
720-904-8169
www.90octane.com
Rosemary Riley
720-904-8169
www.90octane.com
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