Lenovo Selects Channel Intelligence to Power Their European "Where to Buy" Program, Driving and Tracking Valuable Online and Offline Leads Out to Their Channel Partners
Lenovo turns to Channel Intelligence to assist consumers in finding where to purchase its products online and locally throughout Europe, while driving valuable highly converting sales leads out to its channel partners.
Orlando, FL, January 25, 2009 --(PR.com)-- Channel Intelligence, Inc. (CI) announced today that international technology company Lenovo has selected the CI Ad Network to manage its online and offline dealer channels. The channel management solution already launched in over thirteen countries provides effective where-to-buy functionality integrated seamlessly into the Web properties of the manufacturer and its dealers to offer consumers an enhanced shopping experience with real-time, detailed reporting for the manufacturer. The solution is already implemented online and offline across several countries and is continuing to extend throughout Europe.
Lenovo, a global leader in PC manufacturing, wanted to create a more enjoyable, interactive shopping experience for consumers visiting its Web sites, while providing high value targeted and measurable sales leads out to its valued Channel partners. Lenovo sells its products exclusively through a network of online and offline dealers; therefore, the company knew it could leverage these channels more effectively with a search facility that would direct consumers to its online and local resellers. Lenovo wanted the online channel management solution to show, not only the full contact information for each offline dealer, but also demonstrate varying partner attributes visually to create an interactive, simple and fun experience for shoppers when researching an offline partner.
"Lenovo leads the industry with results-driven Web marketing activities for our channel partners, and we are glad to be leveraging CI's enhanced capabilities for lead tracking to measure the effectiveness of these online campaigns," said John Leech, Lenovo's EMEA eCommerce Manager. "CI has simplified the process for us while also easing integration with our channel partners."
Additionally, the CI Ad Network will allow the manufacturer to link its product pages directly to the point-of-sale pages on the dealers' websites to streamline the purchase path and minimize abandonment. The CI Ad Network enables Lenovo to display price comparison and in-stock data for resellers to further enhance the consumer shopping experience. Lenovo has successfully implemented the CI Ad Network online and offline across a number of countries including Belgium, Switzerland, Denmark, Spain, Finland, France, Ireland, Italy, Netherlands, Norway, Sweden and the UK. The CI channel management solution support all languages and currencies for the varying countries.
"Local support was key for Lenovo as well as the broadness and depth of our online retail relationships in the CI Ad Network", said Niall O'Gorman, Senior Vice President for CI in Europe. "We are very excited to work with Lenovo, by providing robust channel management tools and improved insight into the leads generated by the Lenovo web properties and resulting sales reporting at retailer level." Lenovo is leveraging CI's TrueTag™ technology, which powers the CI Ad Network's analytics to provide accurate tracking and analysis and measurement of the health of its online marketing efforts right from the initial online marketing campaign all the way down to the sale on their channel partners website. With TrueTag™, Lenovo can access real-time sales reporting for all of the leads generated by its "Where-to-buy" activities by retailer and by product , as well as lead tracking by campaign, time, unique orders, sales, and retailers on a daily basis."
"A critical requirement of Lenovo's programme included CI's unique ability to provide true end-to-end tracking from marketing campaign to sale by Lenovo's channel partner," said Lanny Tucker, CI's Senior Vice President of Sales & Marketing. "This capability allows the company to tie each sale to its corresponding advertising channel, whether dealer referral, paid search, banner ad or even an email promotion, creating greater visibility and insight into the entire sales cycle."
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see http://www.lenovo.com.
About Channel Intelligence, Inc. (CI)
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Hardware, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at http://www.channelintelligence.com.
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Contacts:
Channel Intelligence, Inc.
Joy Lee
321.559.2336
joy.lee@channelintelligence.com
Lenovo, a global leader in PC manufacturing, wanted to create a more enjoyable, interactive shopping experience for consumers visiting its Web sites, while providing high value targeted and measurable sales leads out to its valued Channel partners. Lenovo sells its products exclusively through a network of online and offline dealers; therefore, the company knew it could leverage these channels more effectively with a search facility that would direct consumers to its online and local resellers. Lenovo wanted the online channel management solution to show, not only the full contact information for each offline dealer, but also demonstrate varying partner attributes visually to create an interactive, simple and fun experience for shoppers when researching an offline partner.
"Lenovo leads the industry with results-driven Web marketing activities for our channel partners, and we are glad to be leveraging CI's enhanced capabilities for lead tracking to measure the effectiveness of these online campaigns," said John Leech, Lenovo's EMEA eCommerce Manager. "CI has simplified the process for us while also easing integration with our channel partners."
Additionally, the CI Ad Network will allow the manufacturer to link its product pages directly to the point-of-sale pages on the dealers' websites to streamline the purchase path and minimize abandonment. The CI Ad Network enables Lenovo to display price comparison and in-stock data for resellers to further enhance the consumer shopping experience. Lenovo has successfully implemented the CI Ad Network online and offline across a number of countries including Belgium, Switzerland, Denmark, Spain, Finland, France, Ireland, Italy, Netherlands, Norway, Sweden and the UK. The CI channel management solution support all languages and currencies for the varying countries.
"Local support was key for Lenovo as well as the broadness and depth of our online retail relationships in the CI Ad Network", said Niall O'Gorman, Senior Vice President for CI in Europe. "We are very excited to work with Lenovo, by providing robust channel management tools and improved insight into the leads generated by the Lenovo web properties and resulting sales reporting at retailer level." Lenovo is leveraging CI's TrueTag™ technology, which powers the CI Ad Network's analytics to provide accurate tracking and analysis and measurement of the health of its online marketing efforts right from the initial online marketing campaign all the way down to the sale on their channel partners website. With TrueTag™, Lenovo can access real-time sales reporting for all of the leads generated by its "Where-to-buy" activities by retailer and by product , as well as lead tracking by campaign, time, unique orders, sales, and retailers on a daily basis."
"A critical requirement of Lenovo's programme included CI's unique ability to provide true end-to-end tracking from marketing campaign to sale by Lenovo's channel partner," said Lanny Tucker, CI's Senior Vice President of Sales & Marketing. "This capability allows the company to tie each sale to its corresponding advertising channel, whether dealer referral, paid search, banner ad or even an email promotion, creating greater visibility and insight into the entire sales cycle."
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see http://www.lenovo.com.
About Channel Intelligence, Inc. (CI)
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Hardware, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at http://www.channelintelligence.com.
###
Contacts:
Channel Intelligence, Inc.
Joy Lee
321.559.2336
joy.lee@channelintelligence.com
Contact
Channel Intelligence Inc.
Joy Lee
1.321.559.2336
http://www.channelintelligence.com
Joy Lee
1.321.559.2336
http://www.channelintelligence.com
Contact
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