Ugly or Elegant? Inventor Makes the Toilet Brush Disappear
The toilet brush is a necessary evil. Notech Inc. has designed a simple yet elegant solution to keep the toilet brush safely stored and out of sight. It is Brush-Away™, the only in-wall toilet brush cabinet.
Atlanta, GA, June 24, 2006 --(PR.com)-- In 1992, Helme Calfee’s daughter had started to crawl. Like any baby, she was fast and curious, and she went everywhere. Before he knew it she was in the bathroom and had grabbed the toilet brush! His sweet baby with that nasty thing! He knew that there had to be a better way to deal with the toilet brush. Searching, he found many fancy holders priced from $2.49 to $560.00, but all a variation on the same theme; each one was just a container and brush that lurked menacingly on the floor behind the toilet. Unsightly, unsanitary clutter.
Those moments were inspiration for Brush-Away™. In 2004, partnering with product developer, Joe Mazzeo, Notech Incorporated was created. After two years of countless hours of design, re-design, testing, patents, and packaging, Brush-Away™ became a reality. Inventor Helme Calfee says, “The toilet brush is a necessary evil. We have designed a simple yet elegant solution to keep the toilet brush safely stored and out of sight. It is Brush-Away™, the only in-wall toilet brush cabinet.” Product Developer Joe Mazzeo said, “Our collaboration has streamlined the transformation of an idea into a reality. The process has been exciting and we have both learned a tremendous amount. This is one of those simple ideas that will make a difference in many homes every day.”
Brush-Away™ easily installs in the wall near the toilet. Brush-Away™ stores the toilet brush in an enclosed, recessed cabinet, preventing the ongoing spread of germs throughout the bathroom. The door is held closed with a magnetic touch latch; it swings open for easy toilet brush access. To clean Brush-Away™, the door pops out with a slight twist. The Brush-Away™ toilet brush cabinet is made of durable ABS plastic. It can be painted or wall papered to become an invisible fixture in your bathroom. It is hidden, yet easily accessible.
Brush-Away™- the solution to keeping the unsightly, unsanitary toilet brush safely hidden, yet accessible for use.
Media Contact: Helme Calfee
404-377-1451
helme@mindspring.com
www.brush-away.com
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Those moments were inspiration for Brush-Away™. In 2004, partnering with product developer, Joe Mazzeo, Notech Incorporated was created. After two years of countless hours of design, re-design, testing, patents, and packaging, Brush-Away™ became a reality. Inventor Helme Calfee says, “The toilet brush is a necessary evil. We have designed a simple yet elegant solution to keep the toilet brush safely stored and out of sight. It is Brush-Away™, the only in-wall toilet brush cabinet.” Product Developer Joe Mazzeo said, “Our collaboration has streamlined the transformation of an idea into a reality. The process has been exciting and we have both learned a tremendous amount. This is one of those simple ideas that will make a difference in many homes every day.”
Brush-Away™ easily installs in the wall near the toilet. Brush-Away™ stores the toilet brush in an enclosed, recessed cabinet, preventing the ongoing spread of germs throughout the bathroom. The door is held closed with a magnetic touch latch; it swings open for easy toilet brush access. To clean Brush-Away™, the door pops out with a slight twist. The Brush-Away™ toilet brush cabinet is made of durable ABS plastic. It can be painted or wall papered to become an invisible fixture in your bathroom. It is hidden, yet easily accessible.
Brush-Away™- the solution to keeping the unsightly, unsanitary toilet brush safely hidden, yet accessible for use.
Media Contact: Helme Calfee
404-377-1451
helme@mindspring.com
www.brush-away.com
###
Contact
Notech Inc.
Helme Calfee
404-377-1451
www.brush-away.com
Helme Calfee
404-377-1451
www.brush-away.com
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