De Dietrich Launch New Models for 2009

Sheffield, United Kingdom, January 27, 2009 --(PR.com)-- A new selection of appliances is now on offer from the luxury brand De Dietrich. Launched for 2009 and with an aim of increasing their product portfolio, the latest additions include freestanding appliances. This is a first for De Dietrich and they hope this will increase their reach to a wider market of customers.

Braeg Heneffe, general manager of Internet Kitchen Appliances, an online retailer of De-Dietrich appliances, thinks the new line-up will be a success. "In the past, despite a strong selection of models De Dietrich quite often lost sales to other brands when it came to those wanting a freestanding fridge freezer. Many customers don't have the space to integrate their refrigeration, and De Dietrich have done the right thing by introducing these latest units."

He went on to add: "It's going to be interesting to see what sort of impact this has on their sales, as this side of the market is much bigger than the built-in one. I think they will be extremely popular and we already have an order for some display models for our Sheffield showroom."

The new appliances on offer also includes a zoneless induction hob, stand alone washing machines and also black and stainless steel washer dryers.

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