Deborah Kerr Joins Perrone Group

Hingham, MA, January 27, 2009 --(PR.com)-- The Perrone Group is pleased to announce that Deborah Kerr has joined their team as Director of Sales and Strategic Marketing. Ms. Kerr will be based at Perrone Group’s Corporate Headquarters in Hingham, MA and oversee the development of client relationships nationally. She will work with their higher education team, facilitating strategic discussions around integrated marketing with a variety of institutions, from the Ivy League to the Big 10 to small Liberal Arts schools.

“We are very excited to add Debby to our team. She is well-respected in the Higher Education Development sector, having a reputation of providing thought leadership that enhances her clients’ marketing ROI. Debby will be a great asset to Perrone and our clients,” said C.J. Floros, CEO of Perrone Group.

Kerr earned a Bachelor of Science degree in Marketing from Bentley University and comes to us from Target Analytics, a Blackbaud company. She is a recognized authority in the field of nonprofit direct marketing analysis and a frequent guest speaker for several organizations such as AFP and CASE. Most recently, she was a speaker at the 2008 Conference for Nonprofits in Charleston, SC and the Canadian Annual Giving Congress in Kingston, Ontario.

Additionally, she volunteers her efforts and expertise with Community Servings and Everybody Wins Metro Boston.

Perrone Group is a Thought Leader in the direct marketing industry, providing a full suite of integrated marketing services to the Higher Education, Nonprofit and Healthcare sectors. Perrone Group’s direct marketing expertise spans from creative strategy to execution/implementation through measurement and analytics. For information email info@perronegrp.com or visit their website at www.perronegrp.com.

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