Peanut Shell Launches Line of Designer Baby Swaddle Blankets

San Francisco, CA, January 28, 2009 --(PR.com)-- The Peanut Shell®, designer and manufacturer of industry leading parenting essentials, releases its newest product today, the Peanut Shell® Swaddler; a snuggly baby swaddling blanket with style.

Unlike boring cotton swaddle blankets, this CPSIA compliant baby swaddle blanket is available in a variety of coordinating Peanut Shell® designer fabrics. These fabric patterns include designs from well-known designers Joel Dewberry and Amy Butler, making them a must-have for any fashionable mom.

This minky lined Peanut Shell® swaddle blanket is truly unique. Not only is the product revolutionary in that it can be used as a sleep aide, to soothe fussy babies, or to warmly wrap baby in a baby sling but it’s the first baby gear product of its type that is made with an original cutaway smooth neckline and longer length design.

Features of the Swaddler by the Peanut Shell® include:

1. Fully lined with 100% super soft minky fabric
2. CPSIA compliant cotton shell in designer patterns
3. All materials in contact with your baby are free of lead, PVC, phthalates, and other yucky harmful chemicals
4. Allows you to securely swaddle your baby all night in comfort
5. Original cutaway neckline design keeps baby’s face free and safe from any fabric
6. Makes any gift giver the envy of any baby shower when they give a Peanut Shell® swaddle blanket
7. By swaddling you are allowing your baby to keep her flailing reflexes under control and focus on her calming reflex.

The Peanut Shell® swaddle blanket collection will start shipping January 26, 2009 and boasts a pattern suitable for any taste or style. You will find thoughtful designer details on the swaddle blankets including rounded edges, longer length for taller babies, and reinforced secure fasten tabs. The Peanut Shell® swaddling blanket retails for $48 and can be purchased at www.thepeanutshell.com

The Peanut Shell® is an innovative parenting essentials design company. Our mission is to thoughtfully create practical parenting gear fused with a fashion-forward style that reflects the attitudes of today's on-the-go parents. Their product line up includes, baby slings, nursing covers, swaddle blankets, diaper clutches and more. Founder, Alicia Shaffer has appeared on The Big Idea with Donny Deutch, in the book Rock Star Mama, and her slings have been seen on numerous celebrity moms. www.thepeanutshell.com

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