Marketing Professionals Take Another Look at Travel Certificates

Lake Havasu City, AZ, January 28, 2009 --(PR.com)-- “Travel certificates are low cost marketing tools that are powerful at attracting business, retaining profitable clientele, increasing profits, enhancing product awareness and improving performance. Every industry both online and offline needs a cutting edge low cost-effective powerful marketing tool that appeals to every kind of customer,” says Sarah Messmer from IMPACT International Marketing. “We have been unlocking the mystery of using premium and travel certificates for small to large size companies for years. Companies in banking, real estate, auto, retail, direct marketing, and non-profit arenas have come to realize when marketing to their clients cash incentives and merchandise aren’t always the most effective way to get measurable results and in some cases can be counter productive.”

“Cash was king in the past; but as research shows, it most likely will be lumped in with what it takes to pay the bills and can amount to an expected “payment” a company will have a hard time getting away from. Because successful marketing professionals are looking for a “psychological” branding of their product or service and want to build a more exciting memorable program they are turning to travel incentives at companies like IMPACT International Marketing,” says Messmer.

“Travel certificates have a high perceived value and a lower in cost. Additionally they out perform monetary rewards. More and more you see automated incentive certificate fulfillment - End result … Streamlining the fulfillment process results in keeping the cost of the premiums and incentive certificates low and affordable. The faster the certificate gets activated the sooner the participant is on their way to creating a lasting memory and generating a positive buzz about your product or service,” says Messmer. “We have been on the fore front of this technology for a few years now and it’s nice to see others try to catch up to us to stay competitive” she adds.

“In the past some marketers had concerns that their clients had to submit a deposit to activate a travel voucher. Not anymore. Deposits are required to help pay for government taxes and for reservation and ticketing fees which ever is applicable. IMPACT International Marketing set themselves apart from competitors by offering their clients the ability to pick up these fees and not pass them on to their clients if their campaigns warrant it - The cost of these travel certificates might be a little higher due to the increased redemption of the certificates,” says Messmer, “But, it’s important they are able to participate in the process and have that kind of control – it’s what makes us different.”

IMPACT offers direct response marketing products that include Merchandise Premiums, Travel, Shopping, Gas, Dining and Entertainment, and Contest premiums. Offering a diverse selection of promotional products, Impact provides merchandise and travel that can be delivered as a full value premium or as a certificate based program. IMPACT, a pioneer in web based incentives programs, also offers a wide variety of incentives digitally via On line Pins for immediate client gratification if needed.

IMPACT International Marketing is supported by IMPACT Media Studio – the creative services group. It is comprised of award-winning marketing, graphic and web designer professionals that are dedicated to the promotional needs of their clients. IMPACT Media Studio offers a wide variety of marketing support services such as landing pages, package design, pop-up displays, banners, circular printing and so much more.

An industry leader in promotional marketing products and services arena, IMPACT provides large to small business clients with innovative products and services that support clients marketing efforts on and off line. Impact International Marketing Group is located in Lake Havasu City, Arizona. For more information, visit http://www.iimgroup.com/, http://impactmediastudio.com/

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