Performance-Based Advertising to Thrive in 2009 – B2B Vertical Search Report

London, United Kingdom, January 29, 2009 --(PR.com)-- The e-commerce platforms market is thriving as consumers increasingly purchase products through the internet, according to a report published by Econsultancy this month.

Research for Econsultancy's E-commerce Platforms Buyer's Guide 2009 found that the ecommerce market will grow by 15% to a value of £540 million in 2009, despite the gloom surrounding the wider economy.

Econsultancy's Research Director Linus Gregoriadis said: "Companies are investing in e-commerce because this is one of the few rays of sunshine in the beleaguered business world at the moment. However, companies can't rely on their digital channels to deliver unless they get best-of-breed technology and the most suitable platform.

"The best e-commerce platforms have demonstrated repeatedly that they are able to generate higher levels of revenue, by focusing on elements such as usability and SEO and helping to streamline e-business."

This market valuation reflects the combined revenues of e-commerce platform vendors alongside associated e-commerce technologies such as on-site search, analytics and optimisation.

Key market trends in 2009

* Offline world realises the importance of e-commerce
* Site owners use data to optimise e-commerce performance
* Retailers seek to differentiate, and embrace users
* Multi-channel firms strive for an integrated approach

About the E-commerce Platforms Buyer's Guide
The guide is aimed at companies who are investigating the e-commerce platforms market, with profiles of 23 leading UK vendors. The guide also provides details on the various issues and trends affecting this sector, as well as plenty of advice about how to select the right platform.

Which vendors/technology platforms are featured in the buyer's guide*

Actinic, Broadvision, BT Fresca, ChannelAdvisor, Design UK, Digivate, eCommera, e-inbusiness, Ekm Systems, ePages, eSellerPro, GSI Commerce, Hybris, Imano, Maginus, Moneyspyder, Motive, Pod1, Quicklive Commerce, Red Technology, Screen Pages, Snow Valley and Venda

Report URL http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009

Media contacts:
Linus Gregoriadis, Director of Research, Econsultancy
(e: linus.gregoriadis@econsultancy.com t: 0207 681 4051)
Jake Hird, Analyst, Econsultancy.com
(e: jake.hird@econsultancy.com) t: 0207 681 4076)

About E-consultancy
Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.

Our reports, events, online resources and training programmes help our 80,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Reports
Econsultancy is an award-winning online publisher of reports covering best practice, user experience benchmarking, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of e-business.

Training, Learning & Development
Econsultancy operates a highly popular training division, used by the world's leading brands for staff education, both in-house and via public courses. We provide training across all areas of digital marketing and ecommerce and at all levels from accredited one-day courses to formal qualifications including postgraduate certificates and a Masters in Digital Marketing.

Events
Econsultancy hosts over 100 events a year, including conferences such as the Online Marketing Masterclasses, Future of Digital Marketing and Digital Cream as well as regular Supplier Showcases, Roundtables, the annual Innovation Awards and a range of social events.

Econsultancy.com
Econsultancy.com attracts over 180,000 unique users per month where they access reports, read the blog and take part in discussions in the forums. Econsultancy members can link up with other members and digital suppliers through our directories, as well as find a new job or new digital talent using the job listings.

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