Coface North America Names ARFactor, LLC to Represent Its Trade Receivable Financing Business Line for the Mid-Atlantic Region

New York, NY, January 28, 2009 --(PR.com)-- Coface Credit Management North America, Inc. has named ARFactor, LLC as its sales agency for trade receivables financing in its Mid-Atlantic region. Michael LaRocco, Principal of ARFactor, LLC will be responsible for the development of Coface’s trade receivable financing services for small to mid-size businesses in New York, New Jersey and Pennsylvania.

Trade receivables financing, also known as invoice factoring, enables a business to convert accounts receivable into immediate funds instead of waiting for payment when the receivable is due. Receivable financing is beneficial to growing companies that need cash flow to finance expansion, take advantage of supplier discounts and build their own credit ratings, especially during unstable economic times.

Michael LaRocco has 21 years of experience in the banking industry. He has successfully helped small to mid-size businesses expand by giving his clients sound advice based on a full understanding of client needs. He has also earned numerous awards in recognition of his achievements.

Michael states “My personal philosophy is I do not light a fire under people, I light a fire within people, and I will apply this energy toward helping small and mid-sized businesses get the financing they need to grow their businesses.”

For more information or to make an appointment, please contact Michael LaRocco at 212-560-0405, or by email at michael_larocco@coface-usa.com.

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