World Printmakers Presents: Cut the Gallery Out of the Picture
A new website permits artists around the world to share their own creative marketing strategies, thus cutting art galleries out of the picture.
Granada, Spain, February 02, 2009 --(PR.com)-- Cut the Gallery Out of the Picture (http://cutthegalleryoutofthepicture.wordpress.com) is a new website created by the people who created the World Printmakers site (http://www.worldprintmakers.com) in the year 2000. The purpose of this new site is to gather from the artists’ community itself information from their own experiences in sidestepping the middlemen of the art world.
“For artists the gallery experience has never been more than marginally satisfactory,” says Mike Booth, founder and publisher of both sites for visual artists, “and now that the whole world is in economic freefall, and art is relegated to the last place on most people’s shopping lists, that artist-gallery relationship is being called increasingly into question.”
“In practice, this means that artists are searching more than ever for creative alternatives for selling their work, strategies which permit them to control the process themselves, to sell directly on their own terms, cutting the gallery—and the gallery’s commission—out of the picture. We think it’s clear to everybody that the elimination of the gallery’s commission benefits not only artists but also art buyers.”
Booth refers to Cut the Gallery Out of the Picture as an “audience participation site” where artists can recount their own successes using alternative methods for selling their work. The site has several categories already created where artists can post their stories:
· I Did It at Art Fairs
· I Did It in my Studio
· I Did It Through an Agent
· I Did It Using Internet
· I Did It Utterly Differently
In time Booth expects the Cut the Gallery Out of the Picture site to become not only a fascinating repository of artists’ anecdotes, but a valuable working archive of tried-and-true alternative marketing methods for artists. “It’s a place where artists can share their best marketing practices with their colleagues all over the world. The other artists will appreciate it and, before this exercise is over, we all will have learned something.”
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“For artists the gallery experience has never been more than marginally satisfactory,” says Mike Booth, founder and publisher of both sites for visual artists, “and now that the whole world is in economic freefall, and art is relegated to the last place on most people’s shopping lists, that artist-gallery relationship is being called increasingly into question.”
“In practice, this means that artists are searching more than ever for creative alternatives for selling their work, strategies which permit them to control the process themselves, to sell directly on their own terms, cutting the gallery—and the gallery’s commission—out of the picture. We think it’s clear to everybody that the elimination of the gallery’s commission benefits not only artists but also art buyers.”
Booth refers to Cut the Gallery Out of the Picture as an “audience participation site” where artists can recount their own successes using alternative methods for selling their work. The site has several categories already created where artists can post their stories:
· I Did It at Art Fairs
· I Did It in my Studio
· I Did It Through an Agent
· I Did It Using Internet
· I Did It Utterly Differently
In time Booth expects the Cut the Gallery Out of the Picture site to become not only a fascinating repository of artists’ anecdotes, but a valuable working archive of tried-and-true alternative marketing methods for artists. “It’s a place where artists can share their best marketing practices with their colleagues all over the world. The other artists will appreciate it and, before this exercise is over, we all will have learned something.”
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Contact
Print Workshop Central
Mike Booth
+34 658 953398
http://printworkshopcentral.com
Mike Booth
+34 658 953398
http://printworkshopcentral.com
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