CallTower and Percipia to Deliver Dynamic Hospitality Applications as Part of New Hotel-Focused Hosted Voice/Data/Internet Services
CallTower has integrated the Percipia technology into its CallTower Hospitality Suite, to offer hoteliers an advanced set of hosted voice, data and application capabilities that eliminates the maintenance costs of managing on-premise telephony, Internet service, and guest services systems. Hotel and hospitality groups can now seamlessly add hosted, in-room voice, data and Internet services and marketing offers, without having to purchase and manage an on-premise PBX.
San Francisco, CA, June 27, 2006 --(PR.com)-- CallTower’s secure, outsourced voice and data service allows hospitality industry to increase occupancy, reduce overhead and customize traveler-based content.
CallTower, Inc., the leading provider of hosted intelligent communications and collaboration services for dynamic businesses, today announced the company has signed a license and partnership agreement with Percipia, Inc., a leader in hospitality telephony solutions that converge data, voice and video onto Cisco® color touch tone phones in a hotel guest’s room.
Under terms of the agreement, CallTower will license the Percipia® Parallax™ hospitality software which provides hotels and hospitality organizations with a comprehensive suite of applications for Cisco’s color touch screen-based IP phones. Also, as part of the partnership, Percipia will offer CallTower’s hosted voice and data services and applications to its existing and new customers, as a member of the CallTower Hosted Partner Program.
CallTower has integrated the Percipia technology into its CallTower Hospitality Suite, to offer hoteliers an advanced set of hosted voice, data and application capabilities that eliminates the maintenance costs of managing on-premise telephony, Internet service, and guest services systems. Hotel and hospitality groups can now seamlessly add hosted, in-room voice, data and Internet services and marketing offers, without having to purchase and manage an on-premise PBX.
The CallTower Hospitality Suite is vital to the hospitality industry because it can lower costs, provide superior guest services, and as a result, transform the hotel telephony back into a revenue-generator. Hotels and hospitality operations can better support and service their travelers with the functionality and capabilities of much larger organizations via the CallTower hosted services and applications.
Hospitality Market Seeks Differentiator – Adding Revenue and Improving Technology Services
Today, hotel systems and their related devices are typically disjointed islands, each requiring different interfaces and cabling. Most hotels are experiencing challenges in how they efficiently manage the growing IT infrastructure demands of email, voicemail, fax and other customer support services, as well as the capital expense to deliver these new technology solutions.
Historically, phone systems were a reliable revenue generator for hotels. With the advent of cell phones and handheld wireless devices, hotel PBX systems became merely a necessary expense. Now, however, a hotel’s phone system can be a powerful differentiator, can attract clients and produce revenue in ways that traditional phone systems simply cannot do.
CallTower’s Hospitality Suite, is built on Cisco’s ® CallManager technology, and allows hotel owners/managers to connect, with one common infrastructure, phones, high speed Internet, energy management, the room mini-bar, operations, reservations, marketing and services. Guest room phones can display local and home weather, stock quotes, local dining options, a local directory, currency rates, airport schedules, daily room service menus, and the ability to view the list of members of a group at the hotel, then directly dial them.
Guests will find the CallTower-enabled hotel and its services easier and more convenient to use. From their room phone, they can set or change wake-up calls or do-not-disturb notices. They can view dining options or local attractions, and then dial them with one touch. Using the simple Cisco color touch screen phone interface, guests can schedule hotel services, such as a tee time or a spa appointment, with no waiting and at any hour. CallTower includes capabilities that can genuinely improve the guest experience, encourage returnees, and drive hotel revenue.
New Hotel Revenue and Service Opportunities
The innovative CallTower color telephone touch screen display gives hotels an opportunity to market highly visible advertising space and messages for hotel services and/or local and national advertisers. When a hotel has a cancellation at the spa or the golf course, the owner/manager can quickly and easily promote the open time slot to targeted guests.
“It’s clear that the hotel telephony environment is changing fast, and hotels and hospitality organizations must adjust quickly to respond to this change. CallTower’s Cisco®-based hosted voice and data infrastructure and advanced capabilities, when combined with Percipia’s hospitality applications, provide forward-thinking and growing hotels with the advanced telephone and internet infrastructure they need to increase their room occupancy and deliver services directly to the traveler,” said Chris Farrar, Ph.D., Percipia’s President. “CallTower has demonstrated reliability and advanced, secure voice and data services that will allow hoteliers to harness the power of IP telephony to support their guests better, and to increase revenue.”
“As more and more hotels and hospitality organizations recognize the critical role that broadband connectivity plays in today’s business world, and how travelers want advanced, low-cost communication, they are looking to companies such as CallTower and Percipia to develop new applications that seamlessly deliver the features their guests want,” said Mark Harris, Executive Vice President of Sales and Marketing for CallTower. “CallTower is committed to developing secure, Always-On applications that improve the productivity of travelers and provide new revenue streams for the hospitality industry. With CallTower, hotels can reduce their capital expense for telephony and data, add collaboration and communication applications, and immediately deploy and benefit from the features, functionality and revenue generated.”
About CallTower's Hosted Partner Program
CallTower's Hosted Partner Program is based upon an optimal distribution model, which provides partners attractive product pricing, high margin preservation, recurring revenue for the life of the customer contract, and extensive technical and marketing support. CallTower's Hosted Partner Program offers its partners a variety of support including sales support and training, prospect identification, a dedicated partner support web site, technical support and monthly partner newsletter. More information on becoming a partner can be found at http://www.calltower.com.
About Percipia
Percipia, based in Columbus, Ohio, is an expert in telephony systems and solutions, satisfying over 450 customers worldwide. In business since 1992, Percipia has won recognition both as a Cisco partner and for entrepreneurship. Percipia has deployed its hospitality applications software with Cisco IP phones in nearly 10,000 hotel rooms globally. More information can be found at www.percipia.com.
About CallTower
CallTower, Inc. is the leading provider of hosted enterprise-class communications and collaboration applications and services for growing businesses nationwide. CallTower’s solutions enable companies to conduct process transformation and to leverage their voice and data communications into a strategic competitive advantage in today’s market.
CallTower’s secure, Always-On voice and data services provide companies with enterprise-class reliability, a single point of support, productivity-enhancing features, a comprehensive scalable suite of vertical market applications, all communications hardware (including a T-1 line, routers, switches, and phone handsets), and 24/7 service for a fixed monthly fee. By using CallTower’s solutions, growing businesses – companies with multiple offices and from 20-10,000 users – can now receive the same class of communications reliability and service traditionally reserved for Global 100 corporations.
Headquartered in San Francisco, CallTower has operations in Salt Lake City and Oklahoma City, and sales offices throughout the United States. More information on CallTower can be found on the Internet at www.calltower.com.
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CallTower and the CallTower Hospitality Suite are trademarks of CallTower, Inc. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.
Media Contact:
James Strohecker
CallTower, Inc.
+1 415-869-8960
jstrohecker@calltower.com
Barbara Chapin
Percipia, Inc.
+1 614-856-1132
bjchapin@percipia.com
CallTower, Inc., the leading provider of hosted intelligent communications and collaboration services for dynamic businesses, today announced the company has signed a license and partnership agreement with Percipia, Inc., a leader in hospitality telephony solutions that converge data, voice and video onto Cisco® color touch tone phones in a hotel guest’s room.
Under terms of the agreement, CallTower will license the Percipia® Parallax™ hospitality software which provides hotels and hospitality organizations with a comprehensive suite of applications for Cisco’s color touch screen-based IP phones. Also, as part of the partnership, Percipia will offer CallTower’s hosted voice and data services and applications to its existing and new customers, as a member of the CallTower Hosted Partner Program.
CallTower has integrated the Percipia technology into its CallTower Hospitality Suite, to offer hoteliers an advanced set of hosted voice, data and application capabilities that eliminates the maintenance costs of managing on-premise telephony, Internet service, and guest services systems. Hotel and hospitality groups can now seamlessly add hosted, in-room voice, data and Internet services and marketing offers, without having to purchase and manage an on-premise PBX.
The CallTower Hospitality Suite is vital to the hospitality industry because it can lower costs, provide superior guest services, and as a result, transform the hotel telephony back into a revenue-generator. Hotels and hospitality operations can better support and service their travelers with the functionality and capabilities of much larger organizations via the CallTower hosted services and applications.
Hospitality Market Seeks Differentiator – Adding Revenue and Improving Technology Services
Today, hotel systems and their related devices are typically disjointed islands, each requiring different interfaces and cabling. Most hotels are experiencing challenges in how they efficiently manage the growing IT infrastructure demands of email, voicemail, fax and other customer support services, as well as the capital expense to deliver these new technology solutions.
Historically, phone systems were a reliable revenue generator for hotels. With the advent of cell phones and handheld wireless devices, hotel PBX systems became merely a necessary expense. Now, however, a hotel’s phone system can be a powerful differentiator, can attract clients and produce revenue in ways that traditional phone systems simply cannot do.
CallTower’s Hospitality Suite, is built on Cisco’s ® CallManager technology, and allows hotel owners/managers to connect, with one common infrastructure, phones, high speed Internet, energy management, the room mini-bar, operations, reservations, marketing and services. Guest room phones can display local and home weather, stock quotes, local dining options, a local directory, currency rates, airport schedules, daily room service menus, and the ability to view the list of members of a group at the hotel, then directly dial them.
Guests will find the CallTower-enabled hotel and its services easier and more convenient to use. From their room phone, they can set or change wake-up calls or do-not-disturb notices. They can view dining options or local attractions, and then dial them with one touch. Using the simple Cisco color touch screen phone interface, guests can schedule hotel services, such as a tee time or a spa appointment, with no waiting and at any hour. CallTower includes capabilities that can genuinely improve the guest experience, encourage returnees, and drive hotel revenue.
New Hotel Revenue and Service Opportunities
The innovative CallTower color telephone touch screen display gives hotels an opportunity to market highly visible advertising space and messages for hotel services and/or local and national advertisers. When a hotel has a cancellation at the spa or the golf course, the owner/manager can quickly and easily promote the open time slot to targeted guests.
“It’s clear that the hotel telephony environment is changing fast, and hotels and hospitality organizations must adjust quickly to respond to this change. CallTower’s Cisco®-based hosted voice and data infrastructure and advanced capabilities, when combined with Percipia’s hospitality applications, provide forward-thinking and growing hotels with the advanced telephone and internet infrastructure they need to increase their room occupancy and deliver services directly to the traveler,” said Chris Farrar, Ph.D., Percipia’s President. “CallTower has demonstrated reliability and advanced, secure voice and data services that will allow hoteliers to harness the power of IP telephony to support their guests better, and to increase revenue.”
“As more and more hotels and hospitality organizations recognize the critical role that broadband connectivity plays in today’s business world, and how travelers want advanced, low-cost communication, they are looking to companies such as CallTower and Percipia to develop new applications that seamlessly deliver the features their guests want,” said Mark Harris, Executive Vice President of Sales and Marketing for CallTower. “CallTower is committed to developing secure, Always-On applications that improve the productivity of travelers and provide new revenue streams for the hospitality industry. With CallTower, hotels can reduce their capital expense for telephony and data, add collaboration and communication applications, and immediately deploy and benefit from the features, functionality and revenue generated.”
About CallTower's Hosted Partner Program
CallTower's Hosted Partner Program is based upon an optimal distribution model, which provides partners attractive product pricing, high margin preservation, recurring revenue for the life of the customer contract, and extensive technical and marketing support. CallTower's Hosted Partner Program offers its partners a variety of support including sales support and training, prospect identification, a dedicated partner support web site, technical support and monthly partner newsletter. More information on becoming a partner can be found at http://www.calltower.com.
About Percipia
Percipia, based in Columbus, Ohio, is an expert in telephony systems and solutions, satisfying over 450 customers worldwide. In business since 1992, Percipia has won recognition both as a Cisco partner and for entrepreneurship. Percipia has deployed its hospitality applications software with Cisco IP phones in nearly 10,000 hotel rooms globally. More information can be found at www.percipia.com.
About CallTower
CallTower, Inc. is the leading provider of hosted enterprise-class communications and collaboration applications and services for growing businesses nationwide. CallTower’s solutions enable companies to conduct process transformation and to leverage their voice and data communications into a strategic competitive advantage in today’s market.
CallTower’s secure, Always-On voice and data services provide companies with enterprise-class reliability, a single point of support, productivity-enhancing features, a comprehensive scalable suite of vertical market applications, all communications hardware (including a T-1 line, routers, switches, and phone handsets), and 24/7 service for a fixed monthly fee. By using CallTower’s solutions, growing businesses – companies with multiple offices and from 20-10,000 users – can now receive the same class of communications reliability and service traditionally reserved for Global 100 corporations.
Headquartered in San Francisco, CallTower has operations in Salt Lake City and Oklahoma City, and sales offices throughout the United States. More information on CallTower can be found on the Internet at www.calltower.com.
###
CallTower and the CallTower Hospitality Suite are trademarks of CallTower, Inc. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.
Media Contact:
James Strohecker
CallTower, Inc.
+1 415-869-8960
jstrohecker@calltower.com
Barbara Chapin
Percipia, Inc.
+1 614-856-1132
bjchapin@percipia.com
Contact
CallTower, Inc.
James Strohecker
415-869-8900
www.CallTower.com
James Strohecker
415-869-8900
www.CallTower.com
Contact
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