Animax Launches Division Dedicated to Health Sector
New Animax Health Division to Help Providers Better Serve Wellness Market.
Los Angeles, CA, February 04, 2009 --(PR.com)-- Animax, a leading creative agency with offices in Los Angeles, Toronto and Boston, announced today at the Health IT conference TEPR+, the launch of a new division dedicated to the wellness market: Animax Health. Animax Health will provide innovative technology coupled with engaging front-end design to change the way healthcare providers connect and communicate with their patients.
The new Animax Health division builds off of Animax’s award-winning history of producing interactive solutions for a diverse client roster, including health providers, health educators, pharmaceutical firms and non-profits.
“Animax Health is dedicated to working with healthcare clients to enhance communication, improve health literacy, and advance wellness,” said Tim Jones, COO of Animax. “The division will provide strategic solutions to help improve language accessibility and cultural competence across diverse communities of care.”
To head up the new division, Animax turned to an experienced professional in the health market. Animax Health’s President, Mike Lesner, is a seasoned advertising and marketing executive who has worked with top global media companies including CBS Network TV, Young and Rubicam, McCann-Erickson, JWT and KPR and with health related clients and collaborators including McKesson, Amgen, HCFA, and Surgeon General C. Everett Koop. For five years he has served as a Board Member of Pepperdine's Graziadio School of Business.
“We’re in the midst of a revolution in healthcare delivery and communication,” says Lesner. “Our team of experts produces marketing and communication solutions that break through the clutter to help patients improve and sustain their well-being. Our products live on multiple platforms to engage patients and enable providers to deliver improvements in lifestyle while generating measurable results.”
Animax Health will be presenting at TEPR+ (the premier health IT conference for clinicians, healthcare executives, and HIM and HIT professionals) on a panel entitled “The New Wave: Participatory Wellness and Prevention for Patients and Providers” (http://www.medrecinst.com/TEPR/ShowAbstract.php?nr=395).
The launch of Animax Health comes on the heels of the recent announcement of the new Animax CEO, Corey V. Torrence, the former President of digital production innovator, Prodigious Worldwide, a Digitas/Publicis Company. Torrence has worked with healthcare clients for over 20 years providing strategy, systems integration and marketing communications services for both providers and pharmaceutical companies.
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About Animax
Animax is an award winning digital creative agency that drives deeper audience engagement for leading brands. From strategy to creative and technical production to marketing and media planning, Animax offers full service capabilities. Winners of the first Broadband Emmy, Animax creates fun, character driven experiences for all screens. This includes virtual worlds, branded entertainment, games, and animation for leading toy companies, entertainment studios, healthcare providers, top brands, and other agencies. For more information, visit http://www.animaxent.com or email press@animaxent.com.
The new Animax Health division builds off of Animax’s award-winning history of producing interactive solutions for a diverse client roster, including health providers, health educators, pharmaceutical firms and non-profits.
“Animax Health is dedicated to working with healthcare clients to enhance communication, improve health literacy, and advance wellness,” said Tim Jones, COO of Animax. “The division will provide strategic solutions to help improve language accessibility and cultural competence across diverse communities of care.”
To head up the new division, Animax turned to an experienced professional in the health market. Animax Health’s President, Mike Lesner, is a seasoned advertising and marketing executive who has worked with top global media companies including CBS Network TV, Young and Rubicam, McCann-Erickson, JWT and KPR and with health related clients and collaborators including McKesson, Amgen, HCFA, and Surgeon General C. Everett Koop. For five years he has served as a Board Member of Pepperdine's Graziadio School of Business.
“We’re in the midst of a revolution in healthcare delivery and communication,” says Lesner. “Our team of experts produces marketing and communication solutions that break through the clutter to help patients improve and sustain their well-being. Our products live on multiple platforms to engage patients and enable providers to deliver improvements in lifestyle while generating measurable results.”
Animax Health will be presenting at TEPR+ (the premier health IT conference for clinicians, healthcare executives, and HIM and HIT professionals) on a panel entitled “The New Wave: Participatory Wellness and Prevention for Patients and Providers” (http://www.medrecinst.com/TEPR/ShowAbstract.php?nr=395).
The launch of Animax Health comes on the heels of the recent announcement of the new Animax CEO, Corey V. Torrence, the former President of digital production innovator, Prodigious Worldwide, a Digitas/Publicis Company. Torrence has worked with healthcare clients for over 20 years providing strategy, systems integration and marketing communications services for both providers and pharmaceutical companies.
###
About Animax
Animax is an award winning digital creative agency that drives deeper audience engagement for leading brands. From strategy to creative and technical production to marketing and media planning, Animax offers full service capabilities. Winners of the first Broadband Emmy, Animax creates fun, character driven experiences for all screens. This includes virtual worlds, branded entertainment, games, and animation for leading toy companies, entertainment studios, healthcare providers, top brands, and other agencies. For more information, visit http://www.animaxent.com or email press@animaxent.com.
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Animax Entertainment
Tim Jones
818-787-4444
animaxent.com
Tim Jones
818-787-4444
animaxent.com
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