The Hotcakes Ink Deal with Cincinnati Reds to "Paint the Town Red"

New York City band’s original song is selected as anthem for popular Major League Baseball Team

The Hotcakes Ink Deal with Cincinnati Reds to "Paint the Town Red"
New York, NY, February 04, 2009 --(PR.com)-- The Hotcakes, an up-and-coming New York City band, have hit a homerun with an original song, “Paint the Town Red,” from their self-titled EP (currently available on iTunes at www.itunes.com/thehotcakes).

“We felt we had something really special with this song, so we reached out to organizations with ‘red’ or ‘crimson’ in their name. The Cincinnati Reds reacted the moment they heard the song -- they called us immediately,” said Lee Leshen, the band’s drummer, who initially made contact with the team. “This is huge for us!”

“I listened to the song and loved it and then kept listening to it on and off and had others listen. When I heard it, it really seemed to work,” said Karen Forgus, the Reds senior vice president of business operations.

“Paint The Town Red” will be played for advertising and promotional use, and at Great American Ball Park in Cincinnati. The Hotcakes hope the song will not only inspire the Reds, but also their fans, well known for their tremendous loyalty and enthusiasm.

Erin Marsz, a founding member of The Hotcakes and the song’s author, explains, “‘Paint the Town Red’ is a song about the state of innocence and adventure that accompanies childhood; this is sentiment that perfectly suits our country’s oldest and greatest pastime. The lyrics are simple, yet the chorus is energetic and full of surprise. It is an anthem for a timeless emotion, and a very nostalgic sport.”

The fans reaction? “Tremendous,” Leshen said. “The first article ran on MLB.com and Reds.com, and within 24 hours, we had over 2,000 visits to our Myspace page. The messages the fans have sent us have been overwhelming. Everyone’s thrilled to have us as part of the team!”

The Hotcakes formed as a group in 2007. Band members include Erin Marsz, lead singer; Chris Hills, guitar; Lee Leshen, drums; and Eva Brooks, keys and backing vocals. Their self-titled EP, available on iTunes, was produced by Josh Peck of Pulse Music. For more information and upcoming shows, visit the band’s website at www.hotcakes.com.

View an article about the song on Reds.com:
http://cincinnati.reds.mlb.com/news/article.jsp?ymd=20090202&content_id=3791034&vkey=news_cin&fext=.jsp&c_id=cin

Contact:
info@patchworknyc.com

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