Phase 3 Communications Gains Traction on One to One Marketing Services
Greensboro, NC, February 07, 2009 --(PR.com)-- Phase 3 Communications announced 2008 sales performance results that demonstrated a significant gain due to their newest offering, One to One Marketing. The company more than doubled sales volume in their digital press division in comparison to 2007 sales results. At least 60% of the gain can be attributed to One to One Marketing campaigns launched in 2008.
Phase 3 Communications combines digital print and internet communications tactics to implement One to One direct marketing that produces higher response rates and increased return on marketing investment. These innovative campaigns use customer or prospect data, variable data printing and personalized URLs (PURLs) to create personalized communications and coordinated messages across print, email, and web pages. The program includes live tracking and reporting to provide warm sales leads and monitor effectiveness.
“I am extremely pleased to see the results of our efforts,” said Norman Brame, President. “Launched in early 2008, One to One Marketing has enabled our clients to achieve unprecedented results and moved us to the next stage of our company’s growth, aligning us with the latest technological advances in our industry.”
Phase 3 Communications is the outcome of a rebranding effort by parent company Printing Services of Greensboro that was based on rapid expansion of press and internet technologies that allow for the creation of customized, versionized and personalized communications. Established in 1969, the company continues to provide high quality printing with expedient delivery along with One to One Marketing.
About Phase 3 Communications
Phase 3 Communications is a cross media firm that partners with clients to improve marketing results through fully integrated communications that enhance their bottom line. By blending digital, variable, offset and web-to-print solutions with interactive components, Phase 3 Communications is able to provide cutting-edge marketing solutions that deliver higher return on investment. For more information, visit www.phase3communications.com.
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Phase 3 Communications combines digital print and internet communications tactics to implement One to One direct marketing that produces higher response rates and increased return on marketing investment. These innovative campaigns use customer or prospect data, variable data printing and personalized URLs (PURLs) to create personalized communications and coordinated messages across print, email, and web pages. The program includes live tracking and reporting to provide warm sales leads and monitor effectiveness.
“I am extremely pleased to see the results of our efforts,” said Norman Brame, President. “Launched in early 2008, One to One Marketing has enabled our clients to achieve unprecedented results and moved us to the next stage of our company’s growth, aligning us with the latest technological advances in our industry.”
Phase 3 Communications is the outcome of a rebranding effort by parent company Printing Services of Greensboro that was based on rapid expansion of press and internet technologies that allow for the creation of customized, versionized and personalized communications. Established in 1969, the company continues to provide high quality printing with expedient delivery along with One to One Marketing.
About Phase 3 Communications
Phase 3 Communications is a cross media firm that partners with clients to improve marketing results through fully integrated communications that enhance their bottom line. By blending digital, variable, offset and web-to-print solutions with interactive components, Phase 3 Communications is able to provide cutting-edge marketing solutions that deliver higher return on investment. For more information, visit www.phase3communications.com.
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Carolyn Rhinebarger
919-459-4200
www.strategicguru.com
919-459-4200
www.strategicguru.com
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