Live Social Media Marketing Event - Experts to Provide Training to Small Business Owners

Newport Beach, CA, February 06, 2009 --(PR.com)-- There are only two ways to survive the current economic downturn, cut expenses or increase sales. By now, most companies have gone through a series of layoffs, cut back on non-essential spending and are probably working twice as hard just to keep their sales from sliding any further.

Businesses are now finding that the traditional marketing strategies that got them where they are today are no longer effective in reaching their target market. The worldwide recession seems have essentially changed the rules of marketing.

In order to compete in this type of market, more and more companies are seeking out low cost “guerrilla” marketing techniques. The Increase Sales With Social Media workshop was created to address this growing need.

“In this economy, companies are looking for new ways to find prospects and solidify relationships with current customers and clients. It was for that reason, that I felt compelled to put on this workshop,” said David Carleton, creator of the Increase Sales With Social Media workshop being held in Newport Beach, California on February 27-28.

10 experts, authors and speakers on social networking will be showing workshop attendees how they can use different forms of social media marketing to help gain a competitive advantage even in a recession.“

Many people are afraid of and confused by social networking and think it’s only for teenagers”, commented Carleton. “They are surprised to find out that just by reading a blog, looking up a definition on Wikipedia™ or locating old friends on Classmates.com™ that they are already participating in what some experts are calling the social media revolution.

Consumers young and old are relying on social networking websites like Facebook™, LinkedIn™, Twitter™ and YouTube™ more than ever to get information and recommendations on products and services. Companies looking for new ways to help build their brand name, get more word-of-mouth referrals and ultimately increase sales are finding social media both an inexpensive and effective way to do so.

The workshop is open to any type of company or business that wants to get a “crash course” on how social media marketing and social networking can help them increase sales.

Who is Runnning The Social Media Workshop? As President of Street Smart Sales and Marketing, David Carleton has developed sales; marketing and training programs that have helped hundreds of businesses in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness. He specializes in lead generation and social media marketing. For more information about the February 27-28 live event in Newport Beach, California visit - http://www.IncreaseSalesWithSocialMedia.com

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