The Green ‘Diva’ in Luxury Ground Transportation

Chicago, IL, February 08, 2009 --(PR.com)-- Diva Limousine Ltd. sets aggressive GHG reduction targets; announces Green Ride Global membership.

Diva Limousine (www.divalimo.com), a chauffeured transportation company serving Los Angeles, San Francisco, Chicago and New York, has designed a carbon reduction strategy aimed at achieving a greenhouse gas (GHG) emission reduction of 20 percent over the next 5 to 10 years through fuel efficiency, the transition to new technologies, reduced electricity use, waste diversion and employee education.

As members of Green Ride Global (GRG) – a firm that creates and implements environmental sustainability programs for the ground transportation industry – Diva Limousine is on a monitored and measured path to environmental sustainability, with third-party reports to verify it.

With increased environmental awareness and concerns around climate change on the rise, Diva Limousine has implemented an environmental management system that is ISO 14001 compliant and qualifies them for inclusion in the US EPA Climate Leaders program. Some of the initiatives they are implementing include:

· Establishing an in-house Environmental Committee
· Evaluating the latest in hybrid and alternative fuel vehicle technology
· Measuring, monitoring and reporting on business travel and staff commuting
· Transitioning to a paperless office
· Retrofitting office lighting
· Diverting waste and instituting a company-wide recycling program
· Choosing biodegradable solvents and cleansers for vehicles and office

Bijan Zoughi, President and CEO of Diva Limousine, recognizes the need to incorporate environmental sustainability into ground transportation. “Corporations and governments around the world have established their own in-house environmental commitments and goals,” says Bijan Zoughi. “Diva Limousine has committed to reducing the emissions expelled by our vehicles and facilities and we are now able to offer the kind of luxury service that is going to help our clients reach those goals.”

In addition to rolling out its environmental programming across its Los Angeles, San Francisco and New York offices, Diva is the only official Green Ride Global member serving Chicago, and is now better able to serve the corporations, governments and public audiences for which a commitment to environmental sustainability has become standard in service and supplier selection.

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About Diva Limousine
Headquartered in Los Angeles, California with additional corporate locations in San Francisco, New York and Chicago, Diva Limousine, Ltd. is one of the nation’s largest chauffeured vehicle service companies. The company provides chauffeur driven luxury sedans, hybrids, limousines, vans, SUV’s and buses through a world-wide network of owned and operated companies and affiliates with services in over 350 cities and in 75 countries. For further information, contact them via email at info@divalimo.com or visit their website at www.divalimo.com.

About Green Ride Global
Green Ride Global (GRG) creates and implements third-party verified environmental sustainability programs for the transportation industry, with a focus on chauffeured ground transportation companies. Their programs cause real and measurable reductions in their clients’ greenhouse gas emissions and environmental footprints. GRG’s team provides tailored environmental solutions, strategic sales and marketing tools, and auditable reports showing progress toward environmental sustainability.

Media Contact:
GNA Marketing Group
Kristi Thompson
kt@gnamg.com
866.398.9046 x 1

Media Contact:
Green Ride Global
Lynette Ashwood
lynette@greenrideglobal.com
416.599.4474 x 401