WorldCharms Seeks Product Line Expansion Despite Global Woes

Wilmington, DE, February 10, 2009 --(PR.com)-- WorldCharms, which launched its online store just last month, is going full steam in expanding its product line to include eco-friendly toys and ‘homeware’ crafted in various countries. Lindy Castillo, managing head of the retail start up enthuses, “This expansion will significantly strengthen WorldCharms’ product core attributes of world culture and going green. In this economic downturn, individuals and businesses alike are rethinking how they should conduct themselves going forward..that people should learn to live with less – less waste, less processing, less technology.” WorldCharms aims to address this ‘back to nature, back to basics’ consciousness by offering organic and earth friendly items for children and the home such as bamboo color puzzle or tea set made from recycled plastic and recycled glassware from Italy. Castillo continues, “A lot of these products were made by craftsmen and small entities which belong to the old economy, so to speak. They are far removed from the global financial market economy that is currently in turmoil. We want to encourage these ‘little makers’ who truly add concrete value to the economy in the most fundamental way. ”

WorldCharms, an online specialty department store, can be accessed on the web at www.worldcharms.com. It sells unique gift products sourced from around the world, and plans to deliver them to any doorstep on Earth. It aims to promote awareness and understanding of various cultures, histories and religions by allowing its customers to send gifts from different parts of the globe to someone they care about.

WorldCharms searches the world for hard-to-find, truly unique, fun, and useful gifts and supports the artisans, craftsmen, tribal groups, and cottage industries behind them. It currently offers products such as artisan artwork, handcrafted jewelry and organic bed and bath products. In addition, WorldCharms sells music from the six populated continents, including Mongolian, Iranian and even Fujian tunes as well as films from several countries including those by acclaimed foreign directors such as Akira Kurosawa, Francois Truffaut, and Frederico Fellini.

WorldCharms utilizes Amazon's e-commerce technology in order to provide WorldCharms guests a safe, secure, and convenient online shopping experience.

About WorldCharms
WorldCharms is owned by WorldCharms (USA) LLC, a private Delaware LLC. WorldCharms has teamed up with Amazon.com and licenses its shopping cart software for its reliability and cutting edge features. Inquiries on WorldCharms may be directed to marketing@worldcharms.com.

WorldCharms
from the world to your doorstep
www.worldcharms.com

###