Greensboro, North Carolina Entrepreneur Launches Trend Funnel, Trend Inspired Home Furnishings and Home Decor Shopping Assistance

Interior Designer Mary Elizabeth Beal, 28, goes live today with a new website company www.trendfunnel.com – a unique online virtual shopping tool for home furnishings and decor shoppers, manufacturers and retailers.

Greensboro, NC, February 11, 2009 --(PR.com)-- Investors may overlook the founder of Trend Funnel® in a crowded room of entrepreneurs. Upon first glance one may think Mary Elizabeth Beal is a local North Carolina university student. After a brief meeting or conversation, however, one will quickly realize this young woman is driven, inspired and savvy business leader as strategically plan fast growth for her start-up Web 2.0 Company, Trend Funnel, LLC.

The Trend Funnel® idea was born when Mary Elizabeth Beal first recognized over-saturation of product resources and options in the interior design and home furnishings industry. Beal, a graduate from University of Florida’s FIDER accredited Interior Design program was working as visual merchandiser for a major furniture company and noticed the difficulty in getting access to unique home décor products for the collective 70,000 square feet of showroom space she designed. With the numerous product options available, Beal realized how time consuming it was to search through all of the available resources to make unique product selections (for an example, the keyword phrase “coastal furniture” resulted in an overwhelming number of 3,330,000 possible sites on Google). She recognized that if it was difficult for her, then it must be exhausting for home buyers, home sellers and do-it-yourselfers.

Beal was very aware of the numerous creative and talented craftsmen, local artisans, manufacturers and retailers producing distinctive products every day. But with average-sized advertising budgets, their products are hard-pressed to find themselves in front of the key individuals who would purchase the products most often. Many find their return on investment to be less than satisfactory in traditional advertising mediums.

Beal decided to create a solution for this over-cluttered industry through the development of online shopping tool to link interior designers, decorators, do-it-yourselfers, home buyers and home sellers with the product manufacturers and retailers who sell unique products. In addition, Trend Funnel® will empower Realtors with the shopping tools they need to assist apprehensive home buyers and sellers in making the interior of a home fit their family's personality and style.

About the Website and Shopping Application:
Trend Funnel® employs trained industry professionals to search for unique home decor products. Their selections are “funneled” down to an elite stream of the 20-30 best for the “trend” options. Each application focuses entirely on one trend and features products from flooring, paint, furniture, accessories, and more by room allowing shoppers to “Trend Funnel®” a room by generating interior design boards and shopping lists without worrying about coordinating with the look of their trend.

About the Company:
Trend Funnel, LLC initially formed and began research and development in 2005. In 2006 and again in 2008 Trend Funnel, LLC was recognized by the Piedmont Triad Entrepreneurial Network (PTEN) as a finalist in their Growth Accelerator Program Competition, by an expert panel of judges based on the quality of the business concept and potential for growth, including sustainable competitive advantage and the breadth of the target market.

Mary Elizabeth Beal
Trend Funnel, LLC
Direct: (336)681.8586 E: mary@trendfunnel.com
http://www.trendfunnel.com

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Trend Funnel
Mary Elizabeth Beal
1-877-2FUNNEL
www.trendfunnel.com
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